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Start with a template that brings Mailchimp and Salesforce together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Salesforce contacts to Mailchimp
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Salesforce + Mailchimp
Add new Salesforce leads to Mailchimp lists
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Salesforce + Mailchimp
Update Salesforce contacts when Mailchimp subscribers are updated
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Mailchimp + Salesforce
Add or update Mailchimp subscribers for new updated fields on Salesforce records
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Salesforce + Mailchimp
Create Salesforce leads from new Mailchimp subscribers
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Mailchimp + Salesforce
Update Mailchimp subscribers when Salesforce records are updated
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Salesforce + Mailchimp

Add new Salesforce contacts to Mailchimp

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Salesforce + Mailchimp

Add new Salesforce leads to Mailchimp lists

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Salesforce + Mailchimp

Update Salesforce contacts when Mailchimp subscribers are updated

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Mailchimp + Salesforce

Add or update Mailchimp subscribers for new updated fields on Salesforce records

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Salesforce + Mailchimp

Create Salesforce leads from new Mailchimp subscribers

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Mailchimp + Salesforce

Update Mailchimp subscribers when Salesforce records are updated

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Salesforce + Mailchimp

Update Salesforce records and instantly unsubscribe emails in Mailchimp
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Salesforce + Mailchimp
Add new customers in Mailchimp to Salesforce as contacts
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Mailchimp + Salesforce

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Mailchimp with Salesforce - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Mailchimp and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Audience
- Status
Trigger
Polling
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Polling
Try It
- Store
  Required
Trigger
Polling
Try It
- Store
Trigger
Polling
Try It
- Audience
  Required
- Segment or Tag
  Required
Trigger
Polling
Try It

- Audience
  Required
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write

- Audience
  Required
- Tag name
  Required
Action
Write
- Name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
  Required
- Email Address
  Required
- Deletion_info
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Note
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Search
  Required
- Audience
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search or write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
Try It
- History Object
  Required
Trigger
Polling
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It
- Salesforce Objects
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

- Audience
- Trigger each time a subscriber opens an email
Trigger
Polling
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Polling
Try It
- Audience
  Required
- Note_about_samples
Trigger
Instant
Try It
- Audience
  Required
Trigger
Instant
Try It
- Audience
  Required
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Custom Event Name
  Required
- Properties
Action
Write
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Write
- Audience
  Required
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Search
  Required
- Audience
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Search or write
New Contact
Triggers when a new Contact is created.
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

For AI agents & developers

Use Mailchimp and Salesforce with AI agents and code

Beyond Zap workflows. Call Mailchimp and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Mailchimp and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Archive Subscriber
Add Contact to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Mailchimp and Salesforce actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* mailchimp / salesforce action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Mailchimp and Salesforce

Sync new Salesforce leads with Mailchimp.

When a new lead is created in Salesforce, Zapier adds the lead as a new subscriber in a selected Mailchimp audience. This allows business owners to seamlessly integrate customer management with email marketing, ensuring timely follow-ups and targeted campaigns.

Business Owner

Try it

Archive Mailchimp unsubscribers in Salesforce.

When an audience member unsubscribes in Mailchimp, Zapier automatically archives the associated contact in Salesforce. This keeps your records clean and accurate without manual intervention, improving database efficiency and enhancing data integrity.

Try it

Update Salesforce contacts when new Mailchimp subscribers join.

When a new subscriber is added to your Mailchimp audience, Zapier automatically creates or updates the corresponding contact in Salesforce. This ensures your customer database is always up-to-date, eliminating manual data entry and improving lead tracking accuracy.

Marketing & Marketing Ops

Try it

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Mailchimp to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Mailchimp + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Salesforce

How do I connect my Mailchimp account to Salesforce?

To connect Mailchimp to Salesforce, you'll need to use the integration options available in both platforms. Start by logging into your Mailchimp account, navigate to the 'Integrations' section, and select Salesforce. Follow the prompts to authenticate your Salesforce account and grant necessary permissions. You can choose triggers such as new subscribers in Mailchimp or when a lead is updated in Salesforce.

What kind of data can be synced between Mailchimp and Salesforce?

The integration allows you to sync contact data such as email addresses, names, and other subscriber information from Mailchimp lists into your Salesforce CRM. Additionally, you can export audience segments from Salesforce to create targeted campaigns in Mailchimp.

Can I trigger an email campaign in Mailchimp based on activities in Salesforce?

Yes, you can set up triggers for automated campaigns in Mailchimp based on specific activities or field updates in Salesforce. For example, when a new lead is added or an opportunity stage changes in Salesforce, it can trigger a relevant email campaign from your connected Mailchimp account.

How do I map fields between Mailchimp and Salesforce?

Field mapping is managed within the integration settings of both platforms. When setting up the integration, you'll be prompted to match fields from your Mailchimp contacts with those in Salesforce. It's crucial to ensure correct mapping so that data flows seamlessly without errors.

Is it possible to update existing contacts automatically with new information?

Absolutely. With our integration setup, any updates made to contacts' details either in Mailchimp or Salesforce will automatically sync across both platforms. This ensures that your records are always up-to-date without manual input.

Are there any limitations with syncing custom fields between the two platforms?

While most standard fields easily sync between Mailchimp and Salesforce, syncing custom fields might require additional configuration steps during setup. It’s recommended that these settings are carefully reviewed during the initial integration process.

How frequently does data sync occur between my accounts?

Data between Mailchimp and Salesforce typically syncs at regular intervals determined during the initial setup phase—you can often customize this frequency based on business needs. Triggers for immediate syncing include actions like adding new subscribers or updating key contact fields.

About Mailchimp

Mailchimp is an email and marketing automation platform built for growing businesses. Turn email and SMS into revenue.

Learn moreLearn moreHelpHelp

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About Salesforce

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CRM (Customer Relationship Management)

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Connect Mailchimp and Salesforce to power AI-driven automation

Launch your first automated workflow

Add new Salesforce contacts to Mailchimp

Add new Salesforce leads to Mailchimp lists

Update Salesforce contacts when Mailchimp subscribers are updated

Add or update Mailchimp subscribers for new updated fields on Salesforce records

Create Salesforce leads from new Mailchimp subscribers

Update Mailchimp subscribers when Salesforce records are updated

Add new Salesforce contacts to Mailchimp

Add new Salesforce leads to Mailchimp lists

Update Salesforce contacts when Mailchimp subscribers are updated

Add or update Mailchimp subscribers for new updated fields on Salesforce records

Create Salesforce leads from new Mailchimp subscribers

Update Mailchimp subscribers when Salesforce records are updated

Update Salesforce records and instantly unsubscribe emails in Mailchimp

Add new customers in Mailchimp to Salesforce as contacts

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Mailchimp and Salesforce with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Mailchimp and Salesforce

Sync new Salesforce leads with Mailchimp.

Archive Mailchimp unsubscribers in Salesforce.

Update Salesforce contacts when new Mailchimp subscribers join.

Learn how to automate Mailchimp on the Zapier blog

How to add Mailchimp subscribers from ClickFunnels

How to add Mailchimp subscribers from a webhook

How to integrate Mailchimp with WordPress

Learn how to automate Salesforce on the Zapier blog

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Make work flow with AI

Frequently Asked Questions about Mailchimp + Salesforce integrations

Connect Mailchimp to Salesforce on the world's largest no-code automation platform