Marketo

Marketo Integrations

  • Create or update leads on Marketo from new Typeform entries

    If your customer response volume is growing, your processes need to scale with it. Automate your lead capture by setting up this integration and you'll always keep up: It will trigger with every new entry on Typeform, either creating a new lead on Marketo or updating one that already exists.

    How this Typeform-Marketo integration works

    1. A new entry is received on Typeform
    2. Zapier automation adds a new lead to Marketo or updates a match

    Apps involved

    • Typeform
    • Marketo
  • Create or update Marketo leads with new rows from Google Sheets

    You can't beat spreadsheets for quick and easy contact sorting, but once you qualify with those leads, you'll want some real marketing power. Make the transition seamless by setting up this automation. Every new row you add on Google Sheets will then be copied over to Marketo, where a new lead will be created or updated from the information.

    How this Google Sheets-Marketo integration works

    1. A new row is added on Google Sheets
    2. Zapier creates a new lead on Marketo, or updates one that exists

    Apps involved

    • Google Sheets
    • Marketo
  • Copy new Facebook Lead Ads leads into Marketo

    When your Facebook Lead Ads are successful, the last thing you want is a bottleneck because you can't reach out to new prospects in time. Zapier can help with that—set up this automation, and we'll automatically import every new Facebook lead you capture into Marketo, updating their details if they've already been added​ in the past.

    How this Facebook Lead Ads-Marketo integration works

    1. A new lead is captured by Facebook Lead Ads
    2. Zapier adds them on Marketo or updates any new details

    Apps involved

    • Facebook Lead Ads
    • Marketo
  • Capture Marketo leads from new Calendly events

    Calendly lets your prospects set up events with you even when you're too busy to respond immediately, but what does your marketing do until the time comes? Set up this automation and we'll make sure your workflows engage new prospects right away: It will trigger whenever someone creates a new appointment with you on Calendly, automatically logging all their details into Marketo (or updating any new ones) so your outreach can begin.

    How this Calendly-Marketo integration works

    1. A new event is scheduled on Calendly
    2. Zapier automation logs the lead on Marketo, updating details on existing matches

    Apps involved

    • Calendly
    • Marketo
  • Add new leads from Drift to Marketo

    If your marketing team runs on Marketo, it's important that all of your leads are added in one place. So what about all the emails that come from Drift? Activate this automation, and Zapier will catch them all. From then on, any new lead that's created in Drift will also be added to Marketo, saving you the trouble of ever importing again.

    How this Drift-Marketo integration works

    1. A new lead is captured in Drift
    2. Zapier adds the lead to Marketo

    Apps involved

    • Drift
    • Marketo
  • Post new Marketo leads to a Slack channel

    Want your team to jump when a hot new prospect comes in? Set up this integration and we'll pipe everything into chat: It will trigger with every new lead you add on Marketo, posting their details to any Slack channel so the team can react instantly.

    How this Marketo-Slack integration works

    1. A new lead is added to Marketo
    2. Zapier posts it on a Slack channel

    Apps involved

    • Marketo
    • Slack
  • Create leads in Marketo from new GetSiteControl form submissions

    Keep your leads on the radar, and you'll never miss an opportunity. This Zapier integration will create a new lead in Marketo every time your website visitors submit their contact details using your GetSiteControl widget (Subscribe, Contact or Survey). Your marketing funnel will take over from there!

    Note: This Zapier integration doesn't import previously collected data into Marketo, only new contacts after you've set it up.

    How this GetSiteControl-Marketo integration works

    1. A visitor on your website submits their contact details via one of your GetSiteControl widgets (Contact, Subscribe or Survey)
    2. Zapier creates a new lead in Marketo

    Apps involved

    • GetSiteControl
    • Marketo
  • Add or update Marketo leads from new labeled emails on Gmail

    Sometimes your best prospects come in via email, outside the normal channels. That doesn't mean they're any harder to track. Activate this integration, and it'll be a simple matter of labeling all the emails you want. Zapier will then create a new lead on Marketo from every new message you label, updating their details if they're already in your system.

    How this Gmail-Marketo integration works

    1. A new email is labeled on Gmail
    2. Zapier automatically Marketo

    Apps involved

    • Gmail
    • Marketo
  • Add new leads from QuickTapSurvey to Marketo

    If you use Marketo in your organization, it's important that all of your leads are added in one place. When you activate this automation any new leads captured by QuickTapSurvey will also be added to Marketo automatically.

    How this QuickTapSurvey-Marketo integration works

    1. A new lead is captured in QuickTapSurvey
    2. Zapier adds the lead to Marketo

    Apps involved

    • QuickTapSurvey
    • Marketo
  • Add new Leadformly leads to Marketo

    The faster you begin engaging with your leads, the better your chances for conversion. This Zapier integration can help by automatically creating a new lead in Marketo every time a new lead submits your Leadformly form so you're never delayed by tedious manual data entry.

    How this Leadformly-Marketo integration works

    1. A new lead is added on Leadformly
    2. Zapier adds them to Marketo as well

    Apps involved

    • Leadformly
    • Marketo
  • Update new leads on Marketo with personal/company info from Clearbit

    The more you know about your leads, the better your chances of engaging them. Get an edge using this integration. After you've set it up, it will fire off with every new lead you add to Marketo. Zapier will then check Clearbit for additional personal and company details, updating your lead on Marketo with them so that you always have that additional insight.

    How this Marketo-Clearbit integration works

    1. A new lead is added on Marketo
    2. Zapier looks up public information on them via Clearbit
    3. Zapier updates the Marketo user with additional details

    Apps involved

    • Marketo
    • Clearbit
  • Add new Stripe customers as leads on Marketo

    Customers that subscribe to your service are committing their loyalty. Your chances of retention and upselling them will be best if you can take each one through your marketing funnel effectively: Once this automation is active, every new customer you gain on Stripe will automatically be sent over to Marketo, adding them as a lead to any list your want, keeping up with everyone.

    How this Stripe-Marketo integration works

    1. A new customer is detected on Stripe
    2. Zapier adds them to a new list on Marketo, updating any details if they already exist

    Apps involved

    • Stripe
    • Marketo
  • Add new Marketo leads to Excel

    Your business intelligence is only as good as the data you feed it. Save time by avoiding manual imports with this Marketo-Excel integration. Every new lead you add on Marketo will trigger the automation, logging every detail into an Excel spreadsheet as a new row.

    How this Marketo-Excel integration works

    1. A new lead is added to Marketo
    2. Zapier automatically adds a row to Excel

    Apps involved

    • Marketo
    • Excel
  • Create Trello cards for new Marketo leads

    Don't let a single lead fall through the cracks; set up this automation and we'll help you take action on every one. It will trigger with every new lead added to Marketo, automatically setting up a card for them on any Trello list so you can go through each one with time.

    How this Marketo-Trello integration works

    1. A new lead is created on Marketo
    2. Zapier automatically creates a card on Trello

    Apps involved

    • Marketo
    • Trello
  • Create Marketo leads from new G2 Crowd leads

    Your G2 Crowd listing generates leads, but you want to make sure to route them to the right people and follow-up quickly. Use this Zapier integration to automatically send G2 Crowd leads directly to Marketo, so that you can follow-up easily.

    How this G2 Crowd-Marketo integration works

    1. A user submits a lead for your product on G2 Crowd
    2. Zapier creates a new lead in Marketo

    Apps involved

    • G2 Crowd
    • Marketo
  • Create or update leads on Marketo from new cards scanned by FullContact

    You're busy networking, collecting cards—there's no time to log them all. The sooner your marketing automation kicks in, however, the better. That's what this integration is for: It will trigger whenever a new card you scan is transcribed by FullContact, automatically passing all the details along to Marketo so a new lead can be added for your outreach. Any existing matches will also be updates.

    How this FullContact-Marketo integration works

    1. A new card is scanned and transcribed by FullContact
    2. Zapier automatically creates a Marketo lead or updates a match

    Apps involved

    • FullContact
    • Marketo
  • Add new PayPal customers as Marketo leads

    As each new sale is made on PayPal, you have the chance of engaging a customer when they're most attentive. Zapier can help you react instantly once you configure this automation. It will then fire off whenever a new sale is made successfully on PayPal, capturing the customer and adding them as a new lead on Marketo (or updating them), and adding them to the appropriate list.

    How this PayPal-Marketo integration works

    1. A new sale is made successfully​ on PayPal
    2. Zapier creates a new lead on Marketo, or updates an existing match, and adds them to a list

    Apps involved

    • PayPal
    • Marketo
  • Add new subscribers from Joomag Awesome CRM to Marketo

    Automate your lead capture by setting up this Joomag-Marketo integration. Every time a new subscriber is registered in your Joomag Awesome CRM, Zapier will send the contact to Marketo and register it as a new lead.

    How this Joomag-Marketo integration works

    1. A new contact is submitted to Joomag CRM
    2. Zapier automation adds a new lead to Marketo or updates a match

    Apps involved

    • Joomag
    • Marketo
  • Create Zoho CRM contacts from new Marketo leads

    The more context you have about your customers in your CRM, the better. Let Zapier guarantee no name is ever missing from your list by copying them over from Marketo. Set up up this automation, and we'll make sure a new contact is added to Zoho CRM for every new Marketo lead you add from then on.

    How this Marketo-Zoho CRM integration works

    1. A new lead is added on Marketo
    2. Zapier automation adds a new contact to Zoho CRM

    Apps involved

    • Marketo
    • Zoho CRM
  • Get SMS alerts for new Marketo leads

    You're not always going to be by your desk to check in on leads, but you can stay on top of things with a little Zapier automation instead. Activate this integration and we'll send you an SMS message every time a new lead is added on Marketo, so you never wonder how those prospects are coming along.

    How this Marketo integration works

    1. A new lead is captured on Marketo
    2. Zapier sends you an SMS message​

    Apps involved

    • Marketo
    • SMS by Zapier
  • Add new Marketo leads as Salesforce contacts

    Marketo runs your outreach, but you also need the power of Salesforce for your business processes. Set up this automation, and you'll never have to copy information between them again. It will respond to every new lead you add on Marketo, copying every detail you need over to Salesforce as a new contact. You'll never be missing a name again.

    How this Marketo-Salesforce integration works

    1. A new lead is added to Marketo
    2. Zapier automatically creates a contact for them on Salesforce

    Apps involved

    • Marketo
    • Salesforce
  • Capture new WooCommerce customers as Marketo leads

    Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

    How this WooCommerce-Marketo integration works

    1. A new order is placed on WooCommerce
    2. Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list

    Apps involved

    • WooCommerce
    • Marketo
  • Capture Marketo leads from new ScheduleOnce bookings

    Each new booking is an opportunity. Capture them all without letting your focus stray by activating this integration. From that point on, it will trigger with every new booking detected on ScheduleOnce, adding a lead to Marketo for every new one you receive.

    How this ScheduleOnce-Marketo integration works

    1. A new booking is scheduled on ScheduleOnce
    2. Zapier automation creates a new lead on Marketo, or updates one that exists

    Apps involved

    • ScheduleOnce
    • Marketo
  • Copy new Overpass leads into Marketo

    You need to engage with your newly captured leads, but you probably don't have much time to manually enter them. Turn on this Overpass-Marketo integration, and every new lead you add on Overpass will be copied into Marketo automatically, so you can focus on everything else.

    How this Overpass-Marketo integration works

    1. A new lead is captured with Overpass by scanning, snapping or typing it.
    2. Zapier monitors your Overpass account for new leads, and then adds them to Marketo.

    Apps involved

    • Overpass
    • Marketo
  • Create Marketo contacts from new Picreel leads

    When you receive hundreds of news leads in Marketo, you need to think about timely changes in your list to keep it updated. Automate this process by using this Zap. Whenever a new lead appears in Picreel, Zapier forwards it to Marketo list.

    How this Picreel-Marketo integration works

    1. A new lead appears in Picreel
    2. Zapier adds the lead to Marketo

    Apps involved

    • Picreel
    • Account in Marketo

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Marketo Integration Details
Premium

Launched on Zapier April 19, 2016

Marketers, win back more time to do your most important work by using Zapier to streamline the manual process of managing your marketing funnels. Connect Marketo to Zapier and automatically capture lead info from other apps or update your CRM and contact list. Zapier helps you automatically run tasks in 1,000+ supported apps so you can spend less time in admin and focus your efforts on engaging customers and prospects.

Here are some creative ways to use Marketo with Zapier:

  • Is exporting and importing CSVs taking up unnecessary time? Use Zapier to add new leads to Marketo from Facebook Lead Ads, LinkedIn Lead Gen Forms, and Typeform, and never worry about your leads sitting idly in your forms.
  • Streamline your calls so you can focus on closing more deals. When a invitee schedules a call on Calendly, create a Zoom meeting link and add the invitee as new lead in Marketo.

Zapier combines Triggers (like "New Lead") and Actions (like "Create or Update Lead") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Marketo Triggers, Searches, and Actions are supported by Zapier:

Create or Update Lead

Creates or Updates a lead.

Add Lead to List

Adds a lead to a list.

New Lead

Triggers when a new lead is created.

Find Lead

Finds a lead whose e-mail address matches the search criteria.

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Marketo's marketing automation software helps marketers engage customers and prospects.