Marketo Integrations

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Marketo Integration Details

Launched on Zapier April 28, 2016

Marketers, win back more time to do your most important work by using Zapier to streamline the manual process of managing your marketing funnels. Connect Marketo to Zapier and automatically capture lead info from other apps or update your CRM and contact list. Zapier helps you automatically run tasks in 1,000+ supported apps so you can spend less time in admin and focus your efforts on engaging customers and prospects.

Here are some creative ways to use Marketo with Zapier:

  • Is exporting and importing CSVs taking up unnecessary time? Use Zapier to add new leads to Marketo from Facebook Lead Ads, LinkedIn Lead Gen Forms, and Typeform, and never worry about your leads sitting idly in your forms.
  • Streamline your calls so you can focus on closing more deals. When a invitee schedules a call on Calendly, create a Zoom meeting link and add the invitee as new lead in Marketo.

Zapier combines Triggers (like "New Lead") and Actions (like "Add Lead to List") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Marketo Triggers, Searches, and Actions are supported by Zapier:

Add Lead to List

Adds a lead to a list.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a new lead is created.

Find Lead

Finds a lead whose e-mail address matches the search criteria.

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Marketo's marketing automation software helps marketers engage customers and prospects.

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