• Google Ads logoGoogle Ads logo
  • Marketo logoMarketo logo

Google Ads + Marketo

Create leads on Marketo for new Google Ads leads

You want to spend time connecting with your new leads right away, not manually importing them into your tools. Use this integration to do the importing for you. Whenever you get a new lead from Google Ads, Zapier will automatically send that lead’s data to Marketo.

You want to spend time connecting with your new leads right away, not manually importing them into your tools. Use this integration to do the importing for you. Whenever you get a new lead from Google Ads, Zapier will automatically send that lead’s data to Marketo.

  1. When this happens...
    Google AdsGoogle Ads
    New Lead Form Entry

    Triggers whenever a new lead is created from a Lead Form Extension.

    TriggerInstant
  2. automatically do this!
    MarketoMarketo
    Create or Update Lead

    Creates or Updates a lead.

    ActionWrite
  • Google Ads triggers, actions, and search
    New Campaign
    Triggers whenever a new campaign is created in Google Ads.
    Trigger
    Scheduled
  • Google Ads triggers, actions, and search
    New Lead Form Entry
    Triggers whenever a new lead is created from a Lead Form Extension.
    Trigger
    Instant
  • Google Ads triggers, actions, and search
    Add Contact to Customer List With Email
    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
    Action
    Write
  • Google Ads triggers, actions, and search
    Add Contact to Customer List
    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
    Action
    Write
  • Google Ads triggers, actions, and search
    Create Customer List
    Creates a customer list in Google Ads Audience Manager.
    Action
    Write
  • Google Ads triggers, actions, and search
    Remove Contact From Customer List
    Removes a contact from a customer list.
    Action
    Write
  • Google Ads triggers, actions, and search
    Send Offline Conversion
    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
    Action
    Write
  • Google Ads triggers, actions, and search
    Set Campaign Status
    Sets the status of a Google Ads campaign.
    Action
    Write
  • Google Ads

    Finds a Google Ads Campaign whose names matches the provided input.

    Scheduled

    Action

  • Google Ads

    Finds a customer list by name.

    Scheduled

    Action

  • Google Ads

    Finds a customer list by name. Optionally creates a new customer list.

    Scheduled

    Action

  • Marketo

    Triggers when a new lead is created.

    Scheduled

    Trigger

  • Marketo

    Adds a lead to a list.

    Scheduled

    Action

  • Marketo

    Creates or Updates a lead.

    Scheduled

    Action

  • Marketo

    Finds a lead whose e-mail address matches the search criteria.

    Scheduled

    Action

  • Marketo

    Find or Create Lead

    Scheduled

    Action

google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Marketo's marketing automation software helps marketers engage customers and prospects.

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