Events and Webinars

You've heard about Meta Conversions API. Maybe you've even set it up. But here's what a low match rate is actually costing you: Meta can't find more of your best customers, your campaigns optimize on incomplete data, and your ad budget works harder than it needs to for weaker results. The fix usually isn't just the connection. It's knowing which events to send when and which data to attach. In this live session, Meta walks through why strong signals change campaign outcomes. Then Jared from Matix Flows gets into the strategy: which events to send, when in the funnel, and how to structure them for the best results via Zapier.