Google Ads + Marketo

Add contacts to a Google Ads customer list for new leads on Marketo

Got a new contact? Make sure they are on your list to receive the most relevant advertising. Zapier makes that easy. Just set up this integration and your customer match lists will be updated from Marketo.

When this happens...
New Lead
Triggers when a new lead is created.
TriggerScheduled
automatically do this!
Add Contact to Customer List With Email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
ActionWrite

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Supported triggers and actions

What does this mean?

New Lead
Triggers when a new lead is created.
Trigger
Scheduled
Add Lead to List
Adds a lead to a list.
Action
Write
Create or Update Lead
Creates or Updates a lead.
Action
Write
Find Lead
Finds a lead whose e-mail address matches the search criteria.
Action
Search
Find or Create Lead
Find or Create Lead
Action
Search or write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
New Lead Form Entry
Triggers whenever a new lead is created from a Lead Form Extension.
Trigger
Instant
Add Contact to Customer List With Email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Action
Write
Google Ads
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Scheduled
Action
Google Ads
Creates a customer list in Google Ads Audience Manager.
Scheduled
Action
Google Ads
Removes a contact from a customer list.
Scheduled
Action
Google Ads
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Scheduled
Action
Google Ads
Sets the status of a Google Ads campaign.
Scheduled
Action
Google Ads
Finds a Google Ads Campaign whose names matches the provided input.
Scheduled
Action
Google Ads
Finds a customer list by name.
Scheduled
Action
Google Ads
Finds a customer list by name. Optionally creates a new customer list.
Scheduled
Action

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.