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Work hand in hand with AI assistants

Zapier Central is an experimental AI workspace where you can teach assistants to work across 6,000+ apps.

Intelligent AI automation

OUR VISION

Central is the next step toward evolving automation for the AI age.

Over a decade ago, Zapier launched with a simple idea that computers should do more work for you.

Today, over 2.2 million businesses use Zapier to automate 2 billion tasks every month.

Central puts you in the driver's seat to automate even more work with the help of your friendly AI assistants.

With Central, your task is as good as done

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Connect live data

Give your assistant access to your company's source of truth to get instant answers.

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Ask assistants to act in 6,000+ apps

Dispatch assistants with a few words. Finish work without leaving the conversation.

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Automate your work

Teach your assistant once, then watch it work—even when you're not around.

What makes Central magical?

Live data

Ask assistants about the data in your apps. Data sources sync automatically.

AI automation

Add behaviors so your assistant can work at any hour, whether you’re there or not.

6,000+ apps

Central runs on Zapier's ecosystem to help you automate the tools you already use.

One AI workspace

The best of AI chat, automation, and data analysis—all in one place.

Chat with live data from your apps

Connect your source of truth to Central, so assistants have the knowledge they need to get the job done. Assistants automatically sync with your latest data.

Google Sheets

Zapier Tables

Google Docs

Notion

AirTable

HubSpot

Work together, or divide and conquer

Assistants can write, send, update, analyze, check, and more.

Chat with your data sources

Query your data

Know in an instant. Ask assistants to search and analyze data from a spreadsheet. Get answers about customer sentiment, order volume, or untapped leads.

Automate customer follow-ups

Follow up

Nudge things toward a resolution, automatically. Remind teams about deadlines, customers about invoices, or leads about offers. You can even teach your assistant to stick to a script.

Automate lead enrichment

Learn about leads

Teach assistants to get background on new leads and keep you up-to-date. Enrich your leads, search the data, and act on it in a single workspace.

Auto-draft messages in any app

Draft responses

Let your assistant recommend the first reply using your style. Queue up messages for customer support, team communications, or consulting requests.

Go beyond chat - take action in your apps

AI automation

Connect your assistants to more than 6,000 apps.

Explore AI Assistants on Zapier

New to AI? You’re not alone.

Here are some answers to common questions we get about how AI works

How do I improve the reliability of AI assistants?

Follow a few of our tips for writing an effective AI prompt: include helpful information upfront, give examples, define the expected formats length of response, and give assistants a role.

What is an activity?

Every time your assistant runs a behavior or instant action, we count that as an activity. Each run counts as one activity, no matter how many steps you use in the run. You can run up to 400 activities per month on a free plan, or up to 1,500  on a Premium plan. If you need more activities, let's talk.

Why don’t I get the same outcome from AI every time?

That’s because of non-determinism. That’s the fancy term describing why AI assistants will reply with different, but likely similar, answers to the same question. It’s a feature that’s core to Large Language Models (LLMs), and what makes LLMs different from computers, which will do the same thing every single time. It’s not a bug, it’s a feature!

How are activities counted for Zapier Team accounts?

If you have a Team account on Zapier, your team shares a pool of Central activities. For example, if you upgrade to a Premium plan for Central, you can run up to 1,500 activities across all the assistants your team creates.

What app actions can assistants perform on my behalf

Central assistants can only take actions in the apps you’ve connected and use the triggers and actions you’ve set up. When configuring a behavior trigger or action field in Central, you have the option to have the assistant always use the same value, pick from a specific set of values, have it guess the value, or not set any value. To provide additional control, you can add more details to your behavior instructions.

Can I use Central with my Zapier Enterprise account?

Not out of the box. Central doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you’re on an Enterprise plan and would like to use Central, please reach out to us.

How do I improve the reliability of AI assistants?

You can improve your assistant's reliability by following a few of our tips for writing an effective AI prompt:

  • Include helpful information upfront

  • Provide examples

  • Define the expected format and length of response

  • Give assistants a role

Browse our prompt tips

Why don’t I get the same outcome from AI every time?

That’s because of non-determinism. That’s the fancy term describing why AI assistants will reply with different, but likely similar, answers to the same question. It’s a feature that’s core to Large Language Models (LLMs), and what makes LLMs different from computers, which will do the same thing every single time. It’s not a bug, it’s a feature!

Are there any limitations during the public preview?

During the public preview of Central, it's important to note that while you'll have access to a wide range of features, there may be some limitations as the platform is still under active development.

Limitations include:

- A daily assistant messages quota

- 5 connected data sources

- 3 data source apps (Google Sheets, Google Docs, and Notion)

These limits are subject to change during the preview.

What app actions can assistants perform on my behalf?

Central assistants can only take actions in the apps you’ve connected and use the triggers and actions you’ve set up. When configuring a behavior trigger or action field in Central, you can have the assistant always use the same value, pick from a specific set of values, have it guess the value, or not set any value. To provide additional control, you can add more details to your behavior instructions. For example, if you want your assistant to always send a direct message to you in Slack, select yourself in the "To username" field but leave the "Message" field "Have AI generate a value for this field" so your assistant can send a custom message every time.

How can I get access to Central?

Anyone can try Central for free today by going to central.zapier.com and logging in with your Zapier account. You can also sign up for a free Zapier account if you don’t already have one.

Sign up now

How can I provide feedback or report bugs?

Thank you for helping us improve Central! Use our contact form to provide feedback, report bugs, or submit support requests. You can also join Zapier’s Early Access Program to get access to a Slack workspace to share feedback and discuss Central with Zapier staff and other early adopters.

What support is available during the Beta?

To get support with Central, please use our contact form. The team building Central will handle support requests, as well as members of Zapier’s global support team.

Please note that because this is an early beta, we can't guarantee a response. Zapier is not currently providing support for Central in the Zapier Community forums, though you are still welcome to post about Central there.

Team up with your assistant today

Central assistants work across 6,000+ apps, even when you're away.