Marketo Help & Support

  • How to Get Started with Marketo on Zapier
  • Popular Things To Do With Marketo
  • Common Problems with Marketo on Zapier

How to Get Started with Marketo on Zapier

Prepare your Marketo account by following Custom Services to:

  • Create an API Only Role with all Access API permissions.
  • Create an API Only User with just that role.
  • Create a Custom Service using that API Only User and find its Client ID and Secret.

When you start creating a Marketo Zap, you will be prompted to connect a New Account:

Select Marketo Account

Click the button and a pop-up would appear. Enter the required user details as outlined by the screen:

Marketo Login

Once you've entered the correct Log In details, the pop-up would disappear and you will see the Marketo account added to your Zapier account and is ready for selection:

Marketo success

Popular Things To Do With Marketo

  • Create or update leads on Marketo from new Typeform entries

    Typeform + Marketo

    Try It
  • Create or update Marketo leads with new rows from Google Sheets

    Google Sheets + Marketo

  • Copy new Facebook Lead Ads leads into Marketo

    Facebook Lead Ads + Marketo

  • Capture Marketo leads from new Calendly events

    Calendly + Marketo + Marketo

  • Add new leads from Drift to Marketo

    Drift + Marketo

  • Post new Marketo leads to a Slack channel

    Marketo + Slack

Common Problems with Marketo on Zapier

Error: "The role(s) of the authorized user selected for the configured service does not have sufficient Access API permissions."#

This means the authentication is successful but the authorized user for the used LaunchPoint Service doesn’t have sufficient permission to call the API. In Marketo, go to Admin > Security > Users & Roles and make sure that at least one of the roles of the user has Access API permissions. You can edit the roles via the Tab Roles.


You find the authorized user for the service you are using by double-clicking the service under Admin > Integration > LaunchPoint. Marketo recommends creating a specific user and role just for API Access.

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