5 things retailers should do before Black Friday & Cyber Monday

Matt Ellis / Published November 15, 2019

Like athletes before the big match, retailers everywhere are finishing their last-minute preparations for Thanksgiving weekend. And why not—those five days after Thanksgiving Thursday host some of the biggest shopping days of the entire year, not the least of which are Black Friday and Cyber Monday.

We won’t pry into...


How to turn Google Calendar into the ultimate productivity hub

Justin Pot / Published November 11, 2019

You look at your calendar every morning. Then you check your to do list, check the weather, ask your co-workers and family what they're up to, then maybe see if your favorite show or sports team is on TV later tonight.

It's…a lot. Ideally, all of this information would be...


5 tips to get the most out of Dreamforce—and stay productive

Hannah Herman / Published November 6, 2019

This year, more than 170,000 Salesforce users will converge on San Francisco for Dreamforce, the cloud CRM's signature conference. Over four days, attendees will enjoy a wide range of keynotes, panels, lightning talks, and—of course—parties.

Attending a conference can be overwhelming. Not only is there so much to do at...


Wait, is dark mode actually bad for productivity?

Justin Pot / Published November 4, 2019

Dark mode is everywhere. All the major operating systems—Android, iPhone, Windows, and macOS—now offer dark themes, which default to light text on a black background. It looks really cool, and tech companies are arguing that dark mode will improve the time you spend at a screen.

Apple says that dark...


Robots Won't Take Your Job, But They've Probably Already Changed It

Hannah Herman / Published October 28, 2019

One of my favorite short films of all time wasn't actually written by a human. It was written by a neural network named Benjamin, which was fed a lot of science fiction movies and then asked to write its own. Impressive, right?

The thing is: the movie is terrible. The...


Be Efficient, Not Productive

Jessica Greene / Published October 21, 2019

I'm not here to make a semantic argument, really. But there's a difference between being productive and being efficient, and efficiency wins every time.

Productivity measures how much you do or produce within a given timeframe. Efficiency, on the other hand, is about being productive with less effort....


5 Creative Ways to Stand Out When Applying for a Job

Jessica Greene / Published October 14, 2019

Recently, Basecamp posted five new job openings. For those five openings, they received more than 4,000 applications. Notably, more than 1,400 people applied for their Head of Marketing role, and more than 2,000 applied for two open Customer Support Representative positions.

I followed Basecamp's hiring process with interest via...


Why Your Gmail Inbox Should Be Your To-Do List

Jessica Greene / Published October 7, 2019

I've read so many articles listing the reasons why you shouldn't use your inbox as a to-do list. So when I pitched the topic for this post to my editor at Zapier—who inspired the idea with her post Why Google Sheets Should Be Your To-Do List—I expected her...


For Pilots, Managing Attention Is Life and Death. Here's How They Do It.

Thomi Richards / Published September 30, 2019

Learning to fly a plane is all in your head. Okay, there's a little more to it than that—but a large part of the training given to new pilots isn't about the physical skills required to fly a plane. Instead, it's about the psychological aspects of operating within a dynamic,...


Selling the Invisible: How to Sell Your Services

Chris Hawkins / Published September 23, 2019

If you're shopping for a new vacuum, it's easy to compare features to find one that meets your dust-busting needs. But what if you want a cleaning service to come to your house and do the job for you? You reach out to six providers, and they all tell you...