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The Latest on the Blog

4 Skills Designers Need to Help Companies Succeed

Bryan Landers / February 26, 2015

Early on in Braden Kowitz's role as a design consultant for startups, he met with a founder in their "scrappy" office conference room. The founder said, "I care about great design and I want to have great design in my company."

Kowitz enthusiastically proffered a logical next step: "Why ...

How Successful Remote Teams Evaluate Employees

Jeremey DuVall / February 24, 2015

During my first full day of work at Automattic, the only thing running through my mind was "Am I going to get fired?"

That's an unusual feeling, especially when you're hours into a new job. To clarify, this had nothing to do with Automattic or any of my ...

40+ Google Docs Tips to Become a Power User

Paula DuPont / February 19, 2015

Google Docs is a great business productivity application with most, if not all, of the features you could want from a word processor. But some users have been slow to abandon desktop office applications for cloud-based options, because they fear they’ll lose functionality.

For those who doubt the practicality ...

The Ultimate Guide to Email Marketing: A New Free eBook from Zapier

Matthew Guay / February 17, 2015

Email marketing is one of the most effective ways to reach your potential customers and close the deal, and yet it can also be one of the more difficult marketing strategies to initiate. You're talking directly to your customers, in the inbox they check most often, so it's ...

The 12 Best Free Email Marketing Apps

Matthew Guay / February 13, 2015

You have a message to share with your friends and followers, and 140 characters won't cut it. You could start a blog—and maybe you already have—but you'd like a more personal way to contact everyone.

It's time to get a real email marketing tool—beyond ...

3 Communication Strategies for Building Strong Relationships from Far Away

Belle Cooper / February 12, 2015

If you work in a remote team, one of the aspects you quickly notice is the importance of communication. Finding the best ways to communicate with your team is imperative when you're not working face-to-face, because you're missing most—€”if not all—€”of the context of each person ...

How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

Nathaniel Eliason / February 10, 2015

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service?

According to Gabriel Weinberg and Justin Mares, the answer is 50%—split time evenly between building your product or service and bringing in new ...

Email Marketing List Hacks

Matthew Guay / February 6, 2015

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment.

The service is email ...

How to Hire Your First Designer – Full-Time or Freelance

Jeremey DuVall / February 3, 2015

You have a product or site idea that will be a hit with the masses—guaranteed. You have strategies in place for growth, customer acquisition, and support. All of the pieces are coming together except one: design.

Maybe you tried to design your product or site already but weren’t ...

Welcoming Marketing Interns Marissa Daily and Nathaniel Eliason to Zapier

Marissa Daily / January 30, 2015

A note from Wade Foster, Zapier CEO: Starting an internship program can be a bit scary. If you ask around, you'll hear interns take up a lot of time. On top of that, it's on your shoulders to make sure they have a valuable experience. So in the ...