Why it's time to buck traditional pricing structures

5 ways to automate WPForms with Zapier

WordPress is one of the most popular website builders because you can customize just about everything. WPForms is a plugin that brings that same level of customization to the form you put on your site.

Preparing for success: Lessons learned from early mistakes in a small business

If you're anything like me, you've gone through a ton of business ideas and have spent lots of money getting started on them. I went to school for marketing and thought I would be a graphic designer after graduating.

Leading in a new video-centric business environment

As I work in my private coaching practice, which blends leadership development and strategic communications, I find it interesting to hear how so many professionals are being required to have dozens of "camera-on" conversations and appearances every day.

The 5 best SMS apps for small businesses in 2021

When's the last time you didn't read an email you received? Probably within the last 24 hours. How about a text message? Not as common.

How to know when it's time to hire your first employee

You need to hire to facilitate growth. But you need to grow in order to have the money to hire. So what do you do? Should you gamble by increasing your overheads before you've made enough money to afford it? Or wait until you're certain you can afford it?