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"Collaboration" is a hot word in the business world. Our software is collaborative. Our open office plans are designed to encourage communication and collaboration, for better or worse. Even job ads show a growing desire for workers who have experience collaborating. Who doesn't want to be seen as a...

Email is the hub of almost every business. It's the easiest way to communicate, both internally and externally. It's where you get your most important notifications. And it gives you storage space for archiving critical information and shared files. While it might be tempting to pick your email...

In a wired world where companies communicate across multiple platforms, brand consistency is key. To achieve that consistency, most organizations create a style guide to house guidelines on writing style and tone, visual standards, and the usage of brand assets like logos.

A brand style guide helps employees, freelancers, and...

Last year, your company rolled out a new product. It hasn't gained any traction. And yet, you're still putting time, money, and sweat into the failing proposition. "We can't quit now. We've already invested so much."

Welcome to the fascinating and frustrating world of cognitive bias...

Shaped by the spirit of Zapier—get more done with less work—the Zapier Blog offers app suggestions, tips, and tutorials as well as productivity tricks and workflow best practices.

Guest posting on the Zapier blog is your chance to write for an audience that cares deeply about improving their...

When someone walks into your store or sees your ad and calls your office, it’s easy to know they’re interested in buying what you sell. It's far more difficult online. People may skim your website and Facebook Page without taking any action. Then one day they finally...

Something makes an Apple store feel different from a Samsung store, Starbucks from a local coffee shop, Uniqlo from Gap. Walk into a McDonald's in any country, and while some things may look unfamiliar, in general, it still feels like a McDonald's. Even embassies often retain the feel...

Disasters happen all the time. Earthquakes strike whether we're ready for them or not. Disease outbreaks happen. Let's not downplay human-caused disasters, either, such as riots, acts of war, and terrorism. They all have unpredictable consequences for the people around them. If you run a company, do you...

Not many people get excited when talking about process.

But while things like workflows and standard operating procedures might not seem particularly flashy or thrilling, we all reap the benefits of a reliable process. Of course, no matter how well you grease the wheels, things don't go as expected...

We've all nodded along when someone says we need to work smarter, not harder. But what does that mean, in practical terms?

Computer programmers have an answer with a concept they use to write more efficient code: Don't Repeat Yourself (DRY). You don't have to be a...