Pardot Integrations

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Pardot Integration Details

Launched on Zapier June 14, 2013

In the B2B world, getting the right prospects to your sales and marketing teams is the cornerstone of your success. Do it faster when you use Zapier to automatically add prospects to Pardot so your sales and marketing teams can start nurturing leads, closing deals, and maximizing ROI.

Here are some creative ways to use Pardot with Zapier:

  • Stay connected with decision-makers in the industry. Create prospects in Pardot from new leads in LinkedIn Lead Gen Forms.
  • Log new prospects from Pardot in an Airtable or Google Sheets spreadsheet so your sales team can easily access the information they need no matter where they are.
  • Want to turn your latest whitepaper into a valuable lead-gathering tool? Make sure your campaign is a success when you use Zapier to create prospects in Pardot from new entries in Wufoo, Typeform, or other form apps.

Zapier combines Triggers (like "New Prospect") and Actions (like "Add Prospect to List") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Pardot Triggers, Searches, and Actions are supported by Zapier:

Add Prospect to List

Adds an existing prospect to a list.

Create Prospect

Creates a new Prospect record within Pardot.

Update Prospect

Updates an existing prospect.

Send List Email

Creates and sends a list email.

New Prospect

Triggers when a new Prospect is synced to Pardot.

Find Prospect

Finds an existing prospect by email address.

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Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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