Pardot Integrations

  • Create prospects on Pardot from new submissions to your Facebook Lead Ad

    If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier set this up for you with some automation. This one will fire off whenever someone fills out your Facebook Lead Ad, logging them as a prospect on Pardot so that you can start marketing to them right away.

    How this Facebook Lead Ads-Pardot integration works

    1. A new lead fills out your Facebook Lead Ad
    2. Zapier creates a prospect for them on Pardot

    Apps involved

    • Facebook Lead Ads
    • Pardot
  • Add leads to Pardot from new Unbounce submissions

    Eliminating manual effort lets you work efficiently and scale quickly. Let this automation streamline your lead capture and processing for you! After it's been turned on, Zapier will add a new prospect on Pardot for every new form submission detected on Unbounce, making data entry for all those leads a thing of the past!

    How this Unbounce-Pardot integration works

    1. Someone completes your Unbounce landing page
    2. Zapier automatically adds the lead as a prospect to Pardot

    Apps involved

    • Unbounce
    • Pardot
  • Create Pardot prospects for new LinkedIn Lead Gen Forms leads

    Keeping your CRM updated can take up valuable time if done manually. Set up this integration and we'll do it all for you. It will trigger with each new lead captured by one of your LinkedIn Lead Gen forms, automatically creating a matching prospect on Pardot so you don't have to worry about missing information ever again.

    How this LinkedIn Lead Gen Forms-Pardot integration works

    1. A new lead is captured by one of your LinkedIn Lead Gen Forms
    2. Zapier creates a prospect for them on Pardot

    Apps involved

    • LinkedIn
    • Pardot
  • Create Pardot Prospects from Typeform forms

    Typeform makes it easy to collect lead information from potential customers. With this Typeform Pardot integration you can easily add your Typeform leads into Pardot for easy lead nurturing.

    How It Works

    1. Someone fills out your Typeform form
    2. Zapier automatically adds that person as a prospect to Pardot

    What You Need

    • A Typeform account
    • A Pardot account
  • Create Pardot Prospects from Gravity Forms Leads

    Gravity Forms makes it easy to add a form to any WordPress site. Now with this Gravity Forms Pardot integration you can take leads from your Gravity Forms forms and add them to Pardot for lead nurturing.

    How It Works

    1. Someone fills out your Gravity Forms form
    2. Zapier automatically adds that prospect to Pardot

    What You Need

    • The Gravity Forms plugin
    • The Zapier-Gravity Forms plugin
    • A Pardot account
  • Add prospects to Pardot for new subscribers on MailChimp

    Want to make sure to follow up with every new subscriber to your newsletters? Set up this integration with Pardot and we'll capture them all for you, automatically adding a new prospect for every new subscriber on MailChimp.

    How It Works

    1. A new subscriber is added on MailChimp
    2. Zapier automatically creates a prospect on Pardot

    What You Need

    • MailChimp account
    • Pardot account
  • Send Slack messages for new prospects on Pardot

    Need the Slack team to keep up with the leads you're chasing down on Pardot? Put this Pardot Sack integration to work and we'll handle those notifications, sending out messages from Slack for every new prospect added to Pardot after you set things up.

    How It Works

    1. A new prospect is created on Pardot
    2. Zapier automatically sends a message on Slack

    What You Need

    • Pardot account
    • Slack account
  • Add prospects to Pardot for new payloads caught by a Webhook

    Getting your sales contacts through webhooks? This automation can help you stay organized efficiently by putting Zapier's native webhook functionality to use. Simply direct any webhook traffic to the URL you define during setup and we'll take over, creating a new prospect on Pardot for every new payload caught by the URL after that.

    How It Works

    1. A new payload is caught by a webhook
    2. Zapier automatically creates a prospect on Pardot

    What You Need

    • Pardot account
  • Create Pardot prospects for newly updated rows on Google Sheets

    Want to make sure the Pardot sales team is able to call upon the latest information at all times? Set up this Google Sheets Pardot integration and we'll handle the connection with Google Sheets, adding a new prospect on Pardot for every updated row on Google Sheets after that.

    How It Works

    1. A row is updated on Google sheets
    2. Zapier automatically adds a prospect to Pardot

    What You Need

    • Google Sheets account
    • Pardot account
  • Nurture Your Eventbrite Attendees with Pardot

    Eventbrite is one of the best ways to manage reservations for your events. However when your event ends often you want to stay in touch with attendees and nurture. This Eventbrite Pardot integration makes it easy to add Eventbrite event registrants automatically to Pardot as prospects.

    How It Works

    1. Someone registers for an Eventbrite event
    2. Zapier automatically adds them to Pardot as a prospect

    What You Need

    • An Eventbrite event
    • A Pardot account
  • Create Pardot prospects from new GetSiteControl visitor submissions

    Building your prospects list automatically means you can focus on engaging them instead of data entry. After you turn on this automation, it will fire off whenever a new visitor submits their information via a GetSiteControl widget, and Zapier will then create a new prospect record on Pardot. This means more time spent on your customers, no missing information, and no typos.

    How this GetSiteControl-Pardot integration works

    1. A new visitor on your website submits their email address through a Contact widget, Subscribe widget or Survey widget
    2. Zapier creates a prospect record for them within Pardot

    Apps involved

    • GetSiteControl
    • Pardot
  • Create Pardot prospects for new responses on SurveyMonkey

    Want to make sure you follow up with all those engaged users sending you SurveyMonkey responses? Activate this SurveyMonkey Pardot integration and we'll help you track them all, adding a new prospect to Pardot for each new response detected on SurveyMonkey from then on.

    How It Works

    1. A new response is received on SurveyMonkey
    2. Zapier automatically adds a prospect to Pardot

    What You Need

    • SurveyMonkey account
    • Pardot account
  • Create Pardot prospects for new cards scanned on FullContact

    Scanning cards on FullContact to stay lean and efficient? Make sure you have what you need to chase down all those leads as soon as possible sending them straight to Pardot with this FullContact Pardot integration. It will trigger with each new card you scan on FullContact, automatically creating a new prospect on Pardot with all the details you need.

    How It Works

    1. A new card is scanned on FullContact
    2. Zapier automatically creates a prospect on Pardot

    What You Need

    • FullContact account
    • Pardot account
  • Use Wufoo Form to Send Prospects to Pardot

    Wufoo is a great form builder for collecting contact info for leads. This Wufoo Pardot integration makes it easy to automatically send those contacts from Wufoo into Pardot so you can nurture those leads.

    How It Works

    1. Someone fills out your Wufoo form
    2. Zapier automatically creates a prospect in Pardot

    What You Need

    • A Wufoo account
    • A Pardot account
  • Add new Splash event attendees to Pardot as prospects

    Want to make sure you follow up with your attendees before and after your event? The Zapier integration makes it easy for you to reach your prospects at the right time by automatically adding Splash event registrants to Pardot as prospects. That way, whenever someone RSVPs to your event, you can add them to the right email marketing list and rest assured that they are receiving the right message.

    #How this Splash-Pardot integration works

    1. Someone registers for a Splash event
    2. Zapier automatically adds them to Pardot as a prospect

    #Apps Involved

    • Splash
    • Pardot
  • Add new leads from Outgrow as prospects to Pardot

    Do you want to allow for seamless data transfer between your Outgrow and Pardot accounts? This Zapier automation inputs your new lead data from your Outgrow calculator and quiz right into Pardot so you won't have to worry about manually importing leads.

    Note: This Zapier integration doesn't import old leads from Outgrow into Pardot, only new leads that are generated after you set up the integration will be synced.

    How this Outgrow-Pardot integration works

    1. Someone fills out the lead form on your Outgrow calculator or quiz
    2. Zapier automatically adds the lead as a prospect to Pardot

    Apps involved

    • Outgrow
    • Pardot
  • Add prospects to Pardot for new entries on Formidable

    Capturing sales information on Formidable? Make sure to bring it into Pardot as soon as it becomes available by setting up this Formidable Pardot integration. It will trigger with every new Formidable entry you receive after you activate it, adding a new prospect with all the information you need.

    How It Works

    1. A new entry is received on Formidable
    2. Zapier automatically creates a prospect on Pardot

    What You Need

    • Formidable account
    • Pardot account
  • Create Pardot Prospects from a Google Form

    Google Forms makes it easy to create a simple form. Now you can use Google Forms with Pardot to automatically nurture prospects that fill out your Google Form.

    How It Works

    1. Someone fills out your Google Form
    2. Zapier automatically adds that person to Pardot as a prospect

    What You Need

    • A Google Form setup to work with Zapier
    • A Pardot account
  • Nurture Formstack Leads in Pardot

    Formstack makes it easy to setup a form and collect lead data. Now you can use this Formstack Pardot integration to automatically send leads from Formstack into Pardot as prospects.

    How It Works

    1. Someone fills out your Formstack form
    2. Zapier automatically adds that lead to Pardot as a prospect

    What You Need

    • A Formstack account
    • A Pardot account
  • Save Pardot Prospects to Highrise as Contacts

    It's important for sales and marketing to be on the same page. This Pardot Highrise integration makes it easy to automatically add new Pardot prospects to Highrise as new contacts to your marketing automation tool and CRM have the same leads.

    How It Works

    1. A new prospect is added to Pardot
    2. Zapier automatically adds a new contact to Highrise

    What You Need

    • A Pardot account
    • A Highrise account
  • Add Pardot Prospects to Base CRM

    Getting your marketing automation leads into your CRM helps the sales team stay on top of leads. This Pardot Base CRM integration makes it easy to automatically add new Pardot prospects to Base CRM.

    How It Works

    1. A new Pardot prospect is created
    2. Zapier automatically creates a lead in Base CRM

    What You Need

    • A Pardot account
    • A Base CRM account
  • Create Pipedrive Person from New Pardot Prospects

    Pardot is a great marketing automation solution. Pipedrive is a great CRM. This Pardot Pipedrive integration makes them better together because new Pardot prospects can automatically be added to Pipedrive.

    How It Works

    1. A new prospect gets added to Pardot
    2. Zapier automatically creates a new person in Pipedrive

    What You Need

    • A Pardot account
    • A Pipedrive account
  • Add new Bullhorn contacts to Pardot

    Email marketing is an essential part of keeping customers engaged and informing them of new updates and offerings. Now with Zapier, its easier than ever to get key business contacts into your Pardot marketing automation platform. By creating this easy automation, new contacts added to Bullhorn will be added to the Pardot system so you can start targeting them with email campaigns.

    How It Works

    1. A new contact is added to Bullhorn CRM
    2. Zapier creates a prospect in Pardot

    What You Need

    • Bullhorn CRM account
    • Pardot account
  • Create Magentrix leads for new Pardot prospects

    Sick of reviewing your prospecting lists to ensure they're up to date in your database? Using both Pardot and Magentrix to keep track of your sales initiatives? A simple automation can help! Your leads will be up-to-date, and you can focus on what matters most- selling.

    Note: This Zapier integration doesn’t create lead records for existing Pardot prospects - only new prospects after the integration has been set up.

    How It Works

    1. A new Pardot prospect is added
    2. Zapier creates a lead record for that prospect in Magentrix

    What You Need

    • Pardot account
    • Magentrix account with access to the Leads entity
  • Create Pardot contacts from ScheduleOnce bookings

    If someone books an appointment with you, wouldn't you want to keep up with them in the future? Let Zapier help you integrate ScheduleOnce with Pardot, and the data provided by your customers during the booking process automatically creates a new prospect in your email marketing app.

    Note: This Zapier integration doesn't import already registered event attendees into Pardot, only new attendees after you've set it up.

    How It Works

    1. You have a new booking in ScheduleOnce
    2. Zapier creates a new Pardot prospect based on the customer’s data provided during the booking process

    What You Need

    • ScheduleOnce account
    • Pardot account

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Pardot Integration Details
Premium

Launched on Zapier June 15, 2013

In the B2B world, getting the right prospects to your sales and marketing teams is the cornerstone of your success. Do it faster when you use Zapier to automatically add prospects to Pardot so your sales and marketing teams can start nurturing leads, closing deals, and maximizing ROI.

Here are some creative ways to use Pardot with Zapier:

  • Stay connected with decision-makers in the industry. Create prospects in Pardot from new leads in LinkedIn Lead Gen Forms.
  • Log new prospects from Pardot in an Airtable or Google Sheets spreadsheet so your sales team can easily access the information they need no matter where they are.
  • Want to turn your latest whitepaper into a valuable lead-gathering tool? Make sure your campaign is a success when you use Zapier to create prospects in Pardot from new entries in Wufoo, Typeform, or other form apps.

Zapier combines Triggers (like "New Prospect") and Actions (like "Create Prospect") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Pardot Triggers, Searches, and Actions are supported by Zapier:

Create Prospect

Creates a new Prospect record within Pardot.

Update Prospect

Updates an existing prospect.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

New Prospect

Triggers when a new Prospect is synced to Pardot.

Find Prospect

Finds an existing prospect by email address.

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