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Zapier makes it easy to integrate Pardot with Salesforce - no code necessary. See how you can get setup in minutes.
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Pardot
Pardot
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Pardot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Pardot and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Pardot and Salesforce with AI agents and code
Beyond Zap workflows. Call Pardot and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Pardot and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Prospect to List
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Pardot and Salesforce
Track new form submissions from Pardot in Salesforce.
When a prospect submits a new form in Pardot, Zapier will create or update the relevant record in Salesforce. This keeps your CRM updated with real-time data, providing better insights for decision-making and improving your ability to act on growth opportunities.
Streamline lead data updates between Salesforce and Pardot.
Whenever a lead's details are updated in Salesforce, Zapier will automatically update the corresponding prospect in Pardot. This ensures that both systems are in sync and removes the risk of outdated information, improving data integrity across platforms.
When a new prospect is created in Pardot, Zapier will automatically create a matching lead in Salesforce. This eliminates manual data entry, ensures both platforms reflect the same information, and helps the sales team act quickly on marketing-generated prospects.
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Pardot to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Pardot + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Salesforce
How do I integrate Pardot with Salesforce?
Integrating Pardot with Salesforce is a straightforward process. First, ensure both systems are set up correctly. Then, navigate to the Pardot settings and find the Salesforce integration option. Follow the prompts to authenticate your Salesforce account and configure sync settings. Our services can handle this process smoothly, allowing triggers on new leads in Salesforce to automatically update corresponding records in Pardot.
What data can be synchronized between Pardot and Salesforce?
You can synchronize leads, contacts, campaigns, opportunities, and custom objects between Pardot and Salesforce. Once integrated, actions like creating a new lead in Salesforce automatically trigger updates in Pardot so that your marketing team has up-to-date information for targeted campaigns.
How often do Pardot and Salesforce sync data?
By default, Pardot syncs with Salesforce every two minutes. However, certain actions like adding a prospect or activity in either system can trigger an instant sync to ensure critical information remains updated across platforms.
Can I customize field mappings between Pardot and Salesforce?
Yes, field mappings are customizable between Pardot and Salesforce. You can configure which fields should update upon syncing so that specific triggers like form submissions or score changes reflect accurately across both platforms.
What happens if a prospect exists in both systems before integration?
If a prospect exists in both systems prior to integration, our setup ensures records are merged based on unique identifiers such as email addresses. This ensures actions like updating a contact record in either system trigger consistent updates across platforms without duplicates.
Are there any limitations when integrating Pardot with Salesforce?
While most standard objects sync seamlessly between Pardot and Salesforce, some custom development may be required for complex custom objects. We ensure that these integrations seamlessly support complex triggers where necessary while aligning overall marketing strategies.
How do you handle user permissions when integrating these platforms?
During integration, proper user permissions must be configured to control access levels within each platform. This setup involves defining which users have editing rights versus view-only access. Our synchronization respects these settings without disrupting user-level security protocols.
About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
