Connect Pardot and Salesforce to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Pardot to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Pardot with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Pardot and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Form Submission
Triggers when a form is submitted.
Try ItTriggerPolling - ListRequired
Try ItTriggerPolling- ListRequired
- ProspectRequired
ActionWrite- ListRequired
- ProspectRequired
ActionWrite
- New Prospect
Triggers when a new Prospect is synced to Pardot.
Try ItTriggerPolling - New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Try ItTriggerPolling - Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
ActionWrite- NameRequired
- Campaign
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Pardot and Salesforce
Track new form submissions from Pardot in Salesforce.
When a prospect submits a new form in Pardot, Zapier will create or update the relevant record in Salesforce. This keeps your CRM updated with real-time data, providing better insights for decision-making and improving your ability to act on growth opportunities.
Business Owner
Streamline lead data updates between Salesforce and Pardot.
Whenever a lead's details are updated in Salesforce, Zapier will automatically update the corresponding prospect in Pardot. This ensures that both systems are in sync and removes the risk of outdated information, improving data integrity across platforms.
ITSync new Pardot prospects to Salesforce.
When a new prospect is created in Pardot, Zapier will automatically create a matching lead in Salesforce. This eliminates manual data entry, ensures both platforms reflect the same information, and helps the sales team act quickly on marketing-generated prospects.
Marketing & Marketing OpsLearn how to automate Pardot on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about Pardot + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Salesforce
How do I integrate Pardot with Salesforce?
Integrating Pardot with Salesforce is a straightforward process. First, ensure both systems are set up correctly. Then, navigate to the Pardot settings and find the Salesforce integration option. Follow the prompts to authenticate your Salesforce account and configure sync settings. Our services can handle this process smoothly, allowing triggers on new leads in Salesforce to automatically update corresponding records in Pardot.
What data can be synchronized between Pardot and Salesforce?
You can synchronize leads, contacts, campaigns, opportunities, and custom objects between Pardot and Salesforce. Once integrated, actions like creating a new lead in Salesforce automatically trigger updates in Pardot so that your marketing team has up-to-date information for targeted campaigns.
How often do Pardot and Salesforce sync data?
By default, Pardot syncs with Salesforce every two minutes. However, certain actions like adding a prospect or activity in either system can trigger an instant sync to ensure critical information remains updated across platforms.
Can I customize field mappings between Pardot and Salesforce?
Yes, field mappings are customizable between Pardot and Salesforce. You can configure which fields should update upon syncing so that specific triggers like form submissions or score changes reflect accurately across both platforms.
What happens if a prospect exists in both systems before integration?
If a prospect exists in both systems prior to integration, our setup ensures records are merged based on unique identifiers such as email addresses. This ensures actions like updating a contact record in either system trigger consistent updates across platforms without duplicates.
Are there any limitations when integrating Pardot with Salesforce?
While most standard objects sync seamlessly between Pardot and Salesforce, some custom development may be required for complex custom objects. We ensure that these integrations seamlessly support complex triggers where necessary while aligning overall marketing strategies.
How do you handle user permissions when integrating these platforms?
During integration, proper user permissions must be configured to control access levels within each platform. This setup involves defining which users have editing rights versus view-only access. Our synchronization respects these settings without disrupting user-level security protocols.
