Integrate Pardot with Facebook Lead Ads to automate your work

To set up Facebook Lead Ads as a trigger for actions in Pardot, you'll first need to create a Zap that connects both applications. Start by selecting Facebook Lead Ads as the trigger app and choose 'New Lead' as the event. You'll need to authenticate your account by logging into Facebook, and then select the lead form you want to use. Finally, connect Pardot as the action app and define what happens when new leads are captured.

In order to connect Facebook Lead Ads with Pardot, you will need sufficient permissions on both platforms. For Facebook, ensure you have admin access to manage lead forms and integrations. In Pardot, you'll need admin or marketing user roles to create new prospects or update existing ones based on lead ads collected.

Yes, you can customize which leads are sent from Facebook to Pardot by setting up specific filters in your Zap configuration. For example, you can filter based on particular attributes such as geographic location or specific responses within the lead ad form before triggering actions in Pardot.

Data between Facebook Lead Ads and Pardot is synced in near real-time. Once a new lead submits their information through a configured lead ad form, the Zap triggers almost instantly, resulting in prompt action creation or update within Parsdot.

Once a lead ad is submitted on Facebook, various actions can be automated within Pardot such as creating new prospect records, updating existing ones with recent interactions, adding prospects to lists or campaigns based on predefined criteria set in your Zap configuration.

Currently, each Zap is configured per individual lead form on Facebook. This means if you're working with multiple forms and wish to integrate all of them with Pardot actions individually, you'll need separate Zaps for each form's triggers.

If no leads are flowing into Pardot from your linked Facebook Lead Ad form, first check if the correct lead form is selected in your zap config. Also verify that both platform connections are authenticated properly. Review any filters that might block data movement and test these configurations using sample data if possible.