Facebook Lead Ads + Pardot

Create prospects on Pardot from new leads in Facebook Lead Ads

If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier make that easy for you with some automation. This one will trigger automatically whenever a new lead is registered for your Facebook Lead Ads account, logging them as a prospect on Pardot so that you can start marketing to them right away.

If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier make that easy for you with some automation. This one will trigger automatically whenever a new lead is registered for your Facebook Lead Ads account, logging them as a prospect on Pardot so that you can start marketing to them right away.

  1. When this happens...
    Facebook Lead AdsFacebook Lead Ads
    New Lead

    Triggers when a new lead is created.

    TriggerInstant
  2. automatically do this!
    PardotPardot
    Create Prospect

    Triggers when a new Prospect is synced to Pardot.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • PageRequired

    • Form

    • FBLA Copy

    Trigger
    Instant
    Try It
  • Pardot triggers, actions, and search

    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    Trigger
    Scheduled
    Try It
  • Pardot triggers, actions, and search

    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Scheduled
    Try It
    • Email AddressRequired

    • First Name

    • Last Name

    • Last Activity At

    • Salutation

    • Campaign

    • Address One

    • Address Two

    • City

    • Zip

    • State

    • Territory

    • Country

    • Website

    • Phone

    • Fax

    • Job Title

    • Department

    • Company

    • Number of Employees

    • Years in Business

    • Industry

    • Notes

    • Comments

    • Source

    • Score

    • Password

    • Account

    • Annual Revenue

    • Is Do Not Email

    • Is Reviewed

    • Is Starred

    • Is Do Not Call

    Action
    Write
  • Pardot triggers, actions, and search

    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Scheduled
    Try It
    • ListRequired

    Trigger
    Scheduled
    Try It
    • ListRequired

    • ProspectRequired

    Action
    Write
    • ListRequired

    • ProspectRequired

    Action
    Write
facebook-lead-ads logo
facebook-lead-ads logo

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Learn more

Related categories

  • Ads & Conversion
  • Facebook

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pardot logo

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn more

Related categories

  • Marketing Automation