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  1. Use cases
  2. Lead management

Grow conversions with lead management automation

✔️ Capture leads effortlessly

✔️ Align your marketing and sales teams

✔️ Build a unified view of the customer journey

Table of leads integrated with a contact form and automations for sending an outbound email, adding contact to HubSpot, and notifying reps in Slack

Zapier is trusted by over 2.2 million companies worldwide

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Sales and marketing—together at last

Hitting revenue targets is harder when tools and teams are siloed. Improve collaboration with a unified view of your customer journey.

Capture, convert, celebrate

With seamless lead capture, smooth handoffs, and advanced routing, you’ll create a better buying experience and win more customers.

More leads, less management

Let Zapier handle the busy work so you can focus on moving the needle. Rapidly create, build, and iterate on campaigns—then watch your leads roll in.


Automate every part of your lead funnel

Make intent signals actionable

Trigger lead nurtures right when your prospects are most engaged, and then take action on any interaction across your website, product, and marketing channels.

Create lead flows that convert

Get the most out of hot leads by enrolling them in a personalized lead nurture starting from any app in your tech stack.

Break down data silos

Pull in data from every tool your customers interact with—no matter which team owns it—to create a single source of truth for more informed decisions.

Gather timely insights

Adapt and optimize faster with real-time data on how your campaigns are performing.

Visualize lead activity

Keep sales in the loop about marketing messages that leads engage with, give them a heads up when leads are warm, and help them weave those messages into their own outreach.

Learn which leads are converting

Track marketing-attributed leads as they move through the pipeline to glean insights into which campaigns turn leads into revenue.

Create personalized experiences that convert

Use data from any app in your tech stack to tailor your messages, create custom purchasing pathways, and win more customers.

Meet your customers where they are

Learn what makes your customers tick with previously out-of-reach info to further personalize their experience.

Nail your speed to lead

Capture leads from every source—whether it's ads, internal sources, reviews, content syndication, or anywhere else. From there, you can add them to your CRM and automate follow-up in seconds.

Send leads to the right rep every time

Use advanced routing logic to assign a score to every lead and assign them to the right rep—no matter how complex your process is.


CUSTOMER STORY

With Zapier, Veo increased their lead conversion rate by 7.5%

“Generating that many leads creates a lot of repetitive day-to-day tasks for our marketing team, so we automate many of our lead generation processes using Zapier.”

—Lars Christensen, Social Ads Specialist

Read Veo's story

Seamlessly manage leads and raise ROI with automation

Integrations for every tool

With 6,000+ integrations, you can connect every tool in your stack—even those you built in-house.

Marketing-owned automation

Build powerful workflows without waiting on a developer or IT support.

Data that's always up-to-date

With one-minute update time on paid plans, your lead information is always in sync.


6,000+ apps.  Endless possibilities.

Start automating for freeContact Sales
Teams
Gmail
Open AI
Facebook
Google Drive
Notion
Google Sheets
ActiveCampaign
Slack
Zoho Sheets
Calendly
Pipedrive
Docusign
Twitter
Webflow
Twillio
Jira
Unbounce
Intercom
Klaviyo
Stripe
Zendesk
Shopify
Outlook
Salesforce
Trello
Hubspot
Excel
Dropbox
Mailchimp
Discord
Google Forms
Asana
Jotform
Todoist
Adsense
ChatGPT
Square