Marketing campaigns

Create, execute, and track high-impact campaigns with automation

Connect your marketing tools, manage your marketing calendar, and monitor customer sentiment all in one streamlined workflow.

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Put your campaign performance into perspective

Create a unified view of your most important metrics so it's easy to see the impact of your work and optimize your campaigns in the future.

Fewer logistics, more time for creativity

By automating busywork, you can focus more on creative, high-impact work that will move the needle—all without adding headcount.

Marketing automation that scales

Powerful automation that’s easy for marketing to create and own—no developers needed. Zapier helps you hit your goals now and scales as you grow.

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Event management

Seamless logistics

Focus on the content and let the logistics run themselves. Build systems to take speaker coordination, registration, internal coordination, and more off your to-do list.

Effortless follow up

Use filtering and logic to make sure each contact ends up in the right nurture series or sales list. After your event, you can easily follow up and drive ROI.

When new registrations come in via your Webflow form, add them to Livestorm

When a Zoom event ends, download the list of attendees and route leads to account owners in HubSpot

Editorial calendar management

Avoid launch overlaps

Create top-level views to show what's launching and when—ensuring each launch gets its moment in the sun.

Keep stakeholders in the loop

Make sure everyone has the info that matters most to them—whether it's progress on key launches, scheduled social posts, or press releases—without sifting through docs to find it.

When a launch date changes in Asana, update editorial calendar in Airtable

When a date changes in Monday, post an update in applicable Slack channels

Performance monitoring

Measure attribution and impact

Connect data from all of your top marketing channels. It's easy to ensure you're tracking the right properties for attribution that'll give you detailed insights on how well your campaigns are performing.

Make every dollar count

With instant campaign result updates, you can take action quickly to improve campaigns that aren't working.

Once a week, update your campaign dashboard from Sprout Social and Google Analytics

Send a notification in Microsoft Teams if a TikTok post crosses a threshold for views

Advertising list management

Fine-tune your audience

When you get a new customer, use automation to update your advertising list to find more people like them and target your audiences more effectively.

Get the most from your spend

Let automation follow up on every ad conversion, whether they’re routed to your Sales team, enrolled in an event, or added to a targeting list.

When a new order is created in Shopify, send funnel event to Facebook Conversions

When a new lead is submitted on LinkedIn, route to the right rep in Salesforce

Personalization

Create personalized experiences that convert

Tailor copy, create custom purchasing pathways, enroll leads in bespoke email sequences, and more.

Be wherever your customers are

By connecting all of your tools together, you can leverage previously unavailable intent data to trigger tailored communications when your brand is top of mind.

When potential customers hit journey milestones, send them communications via ActiveCampaign

Use details from Salesforce in emails sent via Iterable

Social listening

Get the scoop on what your audience really thinks

Keep your finger on the pulse when it comes to sentiment tracking—whether it’s around a launch, a theme, or your brand as a whole.

Stay on top of trends

Identify what’s new and attention-grabbing in your industry by creating a feed of keyword mentions and use AI to interpret it for you.

When there’s a new comment matching search in Reddit, add to Google Sheets

Once a week, use OpenAI to identify trends in customer feedback and post to a Slack channel

Email marketing

Manage your email lists

Use automation to effortlessly migrate contacts, keep segments up-to-date, and manage opt-ins and unsubscribes.

Send more compelling campaigns

Connect your email service provider (ESP) to every data source in your tech stack so you can dynamically enroll contacts in drip campaigns when they're most engaged.

When a Marketo property is updated, update contacts in Intercom so details show in campaigns

Reference account details recorded in Salesforce in emails sent via Iterable

Connect your apps to build an efficient Marketing Campaigns tech stack

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Zapier helps ServiceTitan keep their advertising lists clean and get more ROI from their ad spend

"When SeviceTitan was a scrappy startup company with a small marketing department, Zapier empowered us to solve our data problems quickly and accurately. We're much larger now, but still are finding helpful ways to use Zapier."

—Matt Grebow, Senior Manager of Demand Generation

Read ServiceTitan's story

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Grow your campaign impact with automation

All your tools, connected

Connect every tool in your stack with easy automation.

Powerful and easy

Set up workflows with advanced logic and filters in minutes.

Respond in real time

Share leads or send follow ups instantly with a one-minute update time on paid plans.

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