Mixpanel Integrations

  • Track events in Mixpanel when new posts are made to your Facebook page

    Looking to keep up with customers or leads interacting with your Facebook page? Once set up, this integration will allow Mixpanel to keep track of users who post on your Facebook Page Timeline as events.

    How this Facebook Pages-Mixpanel integration works

    1. User posts on your Facebook Page
    2. An event is fired to Mixpanel with properties you've mapped in the editor

    Apps involved

    • Facebook Pages
    • Mixpanel
  • Track events in Mixpanel for new charges on Stripe

    When a new charge is completed, you don't typically want this information siloed? Wouldn’t it be great to use this information alongside other user actions that you’re tracking? With this Stripe-Mixpanel integration, when a new charge is completed, an event for that person is tracked in Mixpanel. Stripe charges are now an event and can be used in any report in Mixpanel.

    How this Stripe-Mixpanel integration works

    1. Someone’s credit card is charged by Stripe
    2. Zapier tracks an event in Mixpanel

    Apps involved

    • Stripe
    • Zapier
  • Create or update Mixpanel profiles for new contacts in HubSpot

    Keep your CRM up-to-date with Mixpanel so that whenever a user, customer, or lead is created in Hubspot, a profile is created for that them in Mixpanel as well! That way, you can keep everything organized.

    How this HubSpot-Mixpanel integration works

    1. A new contact is created in HubSpot
    2. A people profile in Mixpanel is created or updated based on the distinct_id you choose. (Additional information can be mapped as 'people properties' in the editor.)

    Apps involved

    • HubSpot
    • Mixpanel
  • Create or update Mixpanel profiles for new followers on Twitter

    Capture everyone who follows you on Twitter as a user in Mixpanel so your social media team can gain better insight into their tendencies. Once set up, each new follower on Twitter will create or update a people profile in Mixpanel.

    Note: Make sure to set or match the distinct_id for each user to something that can be referenced in other systems.

    How this Twitter-Mixpanel integration works

    1. A new user follows you on Twitter
    2. Mixpanel creates a profile for that user and allows you to fill in additional properties of your choosing

    Apps involved

    • Twitter
    • Mixpanel
  • Create or update Mixpanel profile with Wootric NPS survey responses

    Finding out that you have a new promoter from a Net Promoter Score survey is great but becomes even more valuable when you are able to connect it with your user behavior data in Mixpanel. When a person responds to an NPS survey with a high score (9-10), update the person’s profile in Mixpanel (or create a new one if it doesn’t exist) with a people property that indicates they are a promoter. Now you can segment any report to compare promoters vs. non-promoters, or send targeted notifications to your them to make sure they remain promoters.

    How this Wootric-Mixpanel integration works

    1. A new response is added in Wootric
    2. Zapier creates or updates a profile in Mixpanel

    Apps involved

    • Wootric
    • Mixpanel
  • Create or update Mixpanel profiles whenever people unsubscribe from MailChimp

    You have multiple channels and tools that you use to communicate with your users and you don’t want to risk contacting someone who has already been asked to be unsubscribed from outreach. With this Zapier integration, when a current subscriber unsubscribes, the corresponding Mixpanel people profile will be created or updated to ensure they do not receive any future notifications they qualify for in Mixpanel.

    How this MailChimp-Mixpanel integration works

    1. A current subscriber unsubscribes from a MailChimp list
    2. Zapier updates/creates a people profile in Mixpanel

    Apps involved

    • MailChimp
    • Mixpanel
  • Create or update Mixpanel profiles for new Microsoft Dynamics CRM leads

    Do you know exactly how new leads engage with your product? With the Microsoft Dynamics-Mixpanel integration, when a new lead is created in Microsoft Dynamics, an event is tracked in Mixpanel and a new profile is created (or the relevant profile is updated if it already exists). Now you can build better products by seeing the exact actions that new leads take inside your product. You can even send targeted notifications to those new leads based on actions they take.

    How this Microsoft Dynamics CRM-Mixpanel integration works

    1. A new lead is created in Microsoft Dynamics CRM
    2. A new people profile is created in Mixpanel or an existing profile is updated with new information from Microsoft Dynamics CRM

    Apps involved

    • Microsoft Dynamics CRM
    • Mixpanel
  • Track an event in Mixpanel when a new case is created in Desk

    Amazing customer support should involve the teams building and designing your products. With this Desk-Mixpanel integration, when a case is created, an event for that user is tracked in Mixpanel. Now you can use Mixpanel reports to better understand things like how usage of different features correlate with ticket submission or determine what type of user behavior leads to a ticket. You can even automatically send targeted notifications based on ticket submission and user actions.

    How this Desk-Mixpanel integration works

    1. A new ticket is created in Desk
    2. Zapier tracks an event in Mixpanel

    Apps involved

    • Desk
    • Mixpanel
  • Track events in Mixpanel whenever you receive completed SurveyMonkey responses

    In addition to informing you when users have completed SurveyMonkey surveys, Mixpanel can nest all of their responses in a single event! This lets you join your product metrics with survey responses for deeper insights.

    How this SurveyMonkey-Mixpanel integration works

    1. A new SurveyMonkey survey is completed
    2. An event is sent to Mixpanel which contains the respondent's responses in the survey as properties (these response are mapped by you in the Zap editor)

    Apps involved

    • SurveyMonkey
    • Mixpanel
  • Track events in Mixpanel whenever new attendees register in GoToWebinar

    When you invest resources in hosting a GoToWebinar, it's necessary to track analytics on how many people attended and if they want to to register for your product or try the new features you're demonstrating. This connector makes it easy to fire events to Mixpanel when people join your webinar; you can match the user based on their distinct_id to join data collected by marketing efforts with your core product analytics data.

    How this GoToWebinar-Mixpanel integration works

    1. A user joins a GoToWebinar session
    2. An event fires to Mixpanel where properties about that user are mapped in the editor

    Apps involved

    • GoToWebinar
    • Mixpanel
  • Create or update Mixpanel profiles when new lead are created in Marketo

    Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.

    How this Marketo-Mixpanel integration works

    1. A new lead is created in Marketo
    2. A new people profile is created in Mixpanel or an existing profile is updated with new information from Marketo

    Apps involved

    • Marketo
    • Mixpanel
  • Track events in Mixpanel for new GitHub releases

    Engineers are constantly working to improve features and functionality by releasing their code via GitHub. Now you can pull this data into Mixpanel to track how the release of new versions and features directly correlates to user behavior.

    How this GitHub-App integration works

    1. A new release is pushed in GitHub
    2. An event is fired Mixpanel, with properties of your choice mapped in the editor

    Apps involved

    • GitHub
    • Mixpanel
  • Create or update Mixpanel profiles when users respond to SurveyMonkey surveys

    When a user responds to a survey, their Mixpanel people profile is updated (or a new one is created if it doesn’t exist) allowing you to use this information to filter or segment any report in Mixpanel to see how it correlates to conversion or retention.

    How this SurveyMonkey-Mixpanel integration works

    1. A new response is added in SurveyMonkey
    2. Zapier creates or updates a profile in Mixpanel

    Apps involved

    • SurveyMonkey
    • Mixpanel
  • Track events in Mixpanel for new Zendesk tickets

    Excellent customer support should involve the teams responsible for building and designing the products they're supporting. With this Zendesk-Mixpanel integration, when a ticket is created, an event for that user is tracked in Mixpanel. Now you can use Mixpanel reports to better understand the adoption of various features and how they relate to ticket submissions. Plus, you can even automatically send targeted notifications based on ticket submission and user actions.

    How this Zendesk-Mixpanel integration works

    1. A new ticket is created in Zendesk
    2. Zapier tracks an event in Mixpanel

    Apps involved

    • Zendesk
    • Mixpanel
  • Update Mixpanel profiles with new Retently NPS survey responses

    Make sure your analytics always rely on the latest data by using automation to keep them fresh. After you turn on this integration, it will automatically catch the info from any new Retently survey response and create a Mixpanel profile for you or update one if it already exists so you always have the latest scores and feedback.

    *Note: This Zapier integration doesn't update profiles with already received survey responses, only new responses after you've set it up.

    How this Retently-Mixpanel integration works

    1. A new survey response is received in Retently
    2. Zapier automatically creates a new profile or update properties of an existing profile in Mixpanel

    Apps involved

    • Retently
    • Mixpanel
  • Track new Timekit bookings as events in Mixpanel

    Easily track each new Timekit booking and customer in Mixpanel with this integration! Now, whenever a new booking comes in via Timekit, Zapier will automatically track the booking as an event in Mixpanel.

    How this Timekit-Mixpanel integration works

    1. You receive a new booking in Timekit
    2. Zapier tracks the booking in Mixpanel

    Apps involved

    • Timekit
    • Mixpanel

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

Mixpanel Integration Details

Launched on Zapier July 22, 2017

To make a business successful, you need to understand how and why users convert—or don’t. Zapier can automatically add customer data to your Mixpanel account so you can start analyzing and optimizing quickly. Together, Zapier and Mixpanel will help you efficiently gain insight into user data to inform your business decisions.

Here are some creative ways to use Mixpanel with Zapier:

  • Improve your KPIs when you understand how a new user interacts with your business and what leads to retention or churn. Use Zapier to send events to Mixpanel when leads convert to users in Intercom.
  • Learn when a customer converts so you can better understand the user journey that led them there. Track new Stripe charges or PayPal payments as events in Mixpanel.
  • The more you understand your customers, the more you can focus your team's resources. Use Zapier to track events in Mixpanel whenever you receive new Typeform entries or SurveyMonkey responses.

Zapier combines Triggers (like "New Subscriber") and Actions (like "Track Event") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Mixpanel Triggers, Searches, and Actions are supported by Zapier:

Track Event

Send an Event to Mixpanel.

Create or Update Profile

Create a new profile or update properties of an existing profile.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,000+ others.

Become a Zapier Integration Partner

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.