The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. Tell me more about distinct_id.

Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.

Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.

Certain property keys are special/reserved. For example, if you include the $email property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are $name, $phone and $unsubscribed. Learn more about Special/Reserved properties .

If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.

Must be associated with a Google account. Only @gmail.com addresses can be used for targeting in Gmail.

By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.

By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.

If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.

Google Ads offline conversions helps you measure offline sales after someone clicks your ads. Opt-in to enhanced conversions for leads in your Ads account to use Email or Phone number to measure your offline conversions. Otherwise, you can select Google Click Id as your identifier source.

If you don't see your Conversion Actions in the dropdown, check your Google Ads account to ensure you have an 'Import from Clicks' event created.

When did the conversion occur?

Needs to be ISO 4217 currency code.

A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. Tell me more about Events.

A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. Tell me more about distinct_id.

Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.

Use the + sign to add properties to this event.

If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.

The Lead Form you will receive new entries from. If you don't see your Lead Form here, please make sure you have it saved in Google Ads first. If you don't have a Lead Form yet, please follow these instructions.

If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.

The contact information you'd like to use to match your customer. The 'Multiple Identifiers' option allows you to setup this step in the Zap with more than one identifier, but when the Zap is ON only one identifier (email, phone number, OR name and locale) can be present in each Zap run.

By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.

If you'd like to send all requests to the Manager account above, please leave this field blank, or optionally, select an Account to send the requests to.

The contact information you'd like to use to match your customer. The 'Multiple Identifiers' option allows you to setup this step in the Zap with more than one identifier, but when the Zap is ON only one identifier (email, phone number, OR name and locale) can be present in each Zap run.

By using this app, you hereby agree to the Google Customer Match policies available here and all other applicable policies made available by Google, which are located here.