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Mixpanel + LinkedIn Ads Integrations

How to connect Mixpanel + LinkedIn Ads

Zapier lets you send info between Mixpanel and LinkedIn Ads automatically—no code required. With 5,000+ supported apps, the possibilities are endless.

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Supported triggers and actions

What does this mean?
    • Distinct ID (Profile ID)Required

      The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. Tell me more about distinct_id.

    • Profile PropertiesRequired

      Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.

      Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.

      Certain property keys are special/reserved. For example, if you include the $email property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are $name, $phone and $unsubscribed. Learn more about Special/Reserved properties .

    Action
    Write
    • OrganizationRequired

      Only Pages where you are a Company Page Administrator will show up here.

    • EventRequired

    Trigger
    Scheduled
    Try It
    • AccountRequired

    • AudienceRequired

      Only Audiences made using Zapier's "Create Audience" Action are listed here. If this dropdown is empty, create another Zap that has the "Create Audience" Action. Manually test that Action step one time to create an Audience. Then, refresh this dropdown and select the Audience you just created.

    • Email Address

    • First Name

    • Last Name

    • Title

    • Company

    • Country

      Must be a two-letter country code, like US.

    • Google Advertising ID

      Must be in UUID format. Example: a62f8e1c-63b7-49e7-82ae-83b604899db4

    Action
    Write
    • AccountRequired

    • ConversionRequired

      If this dropdown is empty, create a Conversion that has a "Data Source" of "Conversions API" in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

    • Email Address

    • First Party Cookie ID

      Advertisers need to enable enhanced conversion tracking from Campaign Manager in order to activate first party cookies that appends a click ID parameter li_fat_id to the click URLs.

    • First Name

      If you use this field, you must also fill in the "Last Name" field.

    • Last Name

      If you use this field, you must also fill in the "First Name" field.

    • Title

      If you use this field, you must also fill in the "First Name" and "Last Name" fields.

    • Company

      If you use this field, you must also fill in the "First Name" and "Last Name" fields.

    • Country

      Must be a two-letter country code, like US. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

    • Monetary Value of Conversion

      If you use this field, you must also fill in the "Currency" field.

    • Currency

      Must be in ISO format (e.g. USD).

    • Time of Conversion Event

      If this field is left empty, we will default to the time the Zap ran.

    • Event ID

      A unique ID that can be defined by the advertiser.

    Action
    Write
    • EventRequired

      A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. Tell me more about Events.

    • Distinct ID (Profile ID)

      A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. Tell me more about distinct_id.

    • Event Properties

      Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.

      Use the + sign to add properties to this event.

    Action
    Write
    • AccountRequired

      You must be a Company Page Admin or assigned as a Lead Gen Form Manager for the Page. Also, you must be an Account Manager or Campaign Manager on the ads account. Learn more.

    • Lead Form

      If you leave this blank, this Zap will trigger for new leads across all your account's forms.

    Trigger
    Instant
    Try It
    • AccountRequired

    • NameRequired

    • Description

    Action
    Write
    • AccountRequired

    • AudienceRequired

      Only audiences made using Zapier's "Create Audience" Action will be listed here.

    • Email AddressRequired

    Action
    Write

How Mixpanel + LinkedIn Ads Integrations Work

  1. Step 1: Authenticate Mixpanel and LinkedIn Ads.
    30 seconds
  2. Step 2: Pick one of the apps as a trigger, which will kick off your automation.
    15 seconds
  3. Step 3: Choose a resulting action from the other app.
    15 seconds
  4. Step 4: Select the data you want to send from one app to the other.
    2 minutes
  5. That’s it! More time to work on other things.

LinkedIn Ads Tutorials

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About Mixpanel

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
Learn more

Related categories

  • Ads & Conversion
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linkedin-ads logo

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.
Learn more

Related categories

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