How to connect Mixpanel + LinkedIn Ads
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Distinct ID (Profile ID)Required
The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. Tell me more about distinct_id.
Profile PropertiesRequired
Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.
Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.
Certain property keys are special/reserved. For example, if you include the
$email
property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are$name
,$phone
and$unsubscribed
. Learn more about Special/Reserved properties .
OrganizationRequired
Only Pages where you are a Company Page Administrator will show up here.
EventRequired
Try ItAccountRequired
AudienceRequired
Only Audiences made using Zapier's "Create Audience" Action are listed here. If this dropdown is empty, create another Zap that has the "Create Audience" Action. Manually test that Action step one time to create an Audience. Then, refresh this dropdown and select the Audience you just created.
Email Address
First Name
Last Name
Title
Company
Country
Must be a two-letter country code, like
US
.Google Advertising ID
Must be in UUID format. Example:
a62f8e1c-63b7-49e7-82ae-83b604899db4
AccountRequired
ConversionRequired
If this dropdown is empty, create a Conversion that has a "Data Source" of "Conversions API" in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.
Email Address
First Party Cookie ID
Advertisers need to enable enhanced conversion tracking from Campaign Manager in order to activate first party cookies that appends a click ID parameter
li_fat_id
to the click URLs.First Name
If you use this field, you must also fill in the "Last Name" field.
Last Name
If you use this field, you must also fill in the "First Name" field.
Title
If you use this field, you must also fill in the "First Name" and "Last Name" fields.
Company
If you use this field, you must also fill in the "First Name" and "Last Name" fields.
Country
Must be a two-letter country code, like
US
. If you use this field, you must also fill in the "First Name" and "Last Name" fields.Monetary Value of Conversion
If you use this field, you must also fill in the "Currency" field.
Currency
Must be in ISO format (e.g.
USD
).Time of Conversion Event
If this field is left empty, we will default to the time the Zap ran.
Event ID
A unique ID that can be defined by the advertiser.
EventRequired
A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. Tell me more about Events.
Distinct ID (Profile ID)
A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. Tell me more about distinct_id.
Event Properties
Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.
Use the + sign to add properties to this event.
AccountRequired
You must be a Company Page Admin or assigned as a Lead Gen Form Manager for the Page. Also, you must be an Account Manager or Campaign Manager on the ads account. Learn more.
Lead Form
If you leave this blank, this Zap will trigger for new leads across all your account's forms.
Try ItAccountRequired
NameRequired
Description
AccountRequired
AudienceRequired
Only audiences made using Zapier's "Create Audience" Action will be listed here.
Email AddressRequired
How Mixpanel + LinkedIn Ads Integrations Work
- Step 1: Authenticate Mixpanel and LinkedIn Ads.30 seconds
- Step 2: Pick one of the apps as a trigger, which will kick off your automation.15 seconds
- Step 3: Choose a resulting action from the other app.15 seconds
- Step 4: Select the data you want to send from one app to the other.2 minutes
- That’s it! More time to work on other things.
LinkedIn Ads Tutorials
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