Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

To make a business successful, you need to understand how and why users convert—or don’t. Zapier can automatically add customer data to your Mixpanel account so you can start analyzing and optimizing quickly. Together, Zapier and Mixpanel will help you efficiently gain insight into user data to inform your business decisions.

Here are some creative ways to use Mixpanel with Zapier:

Improve your KPIs when you understand how a new user interacts with your business and what leads to retention or churn. Use Zapier to send events to Mixpanel when leads convert to users in Intercom. 

Learn when a customer converts so you can better understand the user journey that led them there. Track new Stripe charges or PayPal payments as events in Mixpanel.

The more you understand your customers, the more you can focus your team's resources. Use Zapier to track events in Mixpanel whenever you receive new Typeform entries or SurveyMonkey responses.

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BigQuery is Google's serverless and highly scalable enterprise data warehouse, designed to make all your data analysts productive.

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