Mixpanel + Mailchimp Integrations

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Create or update Mixpanel profiles whenever people unsubscribe from Mailchimp
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Mailchimp + Mixpanel
Track events in Mixpanel when new emails are opened in Mailchimp
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Mailchimp + Mixpanel

Create or update Mixpanel profiles whenever people unsubscribe from Mailchimp

Details

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Mailchimp + Mixpanel

Track events in Mixpanel when new emails are opened in Mailchimp

Details

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Mailchimp + Mixpanel

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Supported triggers and actions

What does this mean?

- Distinct ID (Profile ID)Required
  The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. Tell me more about distinct_id.
- Profile PropertiesRequired
  Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.
  Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.
  Certain property keys are special/reserved. For example, if you include the $email property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are $name, $phone and $unsubscribed. Learn more about Special/Reserved properties .
Action
Write
- Audience
- Status
Trigger
Scheduled
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- Audience
- LinkRequired
  Select a link from your campaign to track. It's not currently possible to trigger on all link clicks for a campaign with a single Zap.
- Trigger on every click from a subscriber?
  If no (and by default) this trigger will only fire the first time a user clicks a link in your campaign.
Trigger
Scheduled
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- StoreRequired
  To prevent timeout errors, please ensure the list of customers for this store does not exceed 3000.
Trigger
Scheduled
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- Store
  If specified, will only trigger on orders created in this store. Otherwise, will default to all orders in your account.
Trigger
Scheduled
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- AudienceRequired
- Segment or TagRequired
  To prevent timeouts, please ensure the list of subscribers in the segment/tag does not exceed 3000.
Trigger
Scheduled
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- Campaign Name
- AudienceRequired
  Select the audience you want to send the campaign to.
- Segment or Tag
  Select which segment or tag you want to send the campaign to. If no segment/tag is selected, the campaign will be sent to the entire audience selected above.
- Email SubjectRequired
- Preview Text
  This snippet will appear in the inbox after the subject line.
- From NameRequired
- From Email AddressRequired
- To Name
  Supports *|MERGETAGS|* for recipient name, such as *|FNAME|*, *|LNAME|*, *|FNAME|* *|LNAME|*, etc.
- Template
  Select either a template or provide HTML email content, you cannot provide both. If both fields are left blank, the campaign draft will have no content.
- Email Content (HTML)
  Select either a template or provide HTML email content, you cannot provide both. If both fields are left blank, the campaign draft will have no content.
Action
Write

- AudienceRequired
- Email AddressRequired
  The email address of the subscriber for the custom event. The email address must already be subscribed to the audience.
- Custom Event NameRequired
  Must be 2-30 characters in length. Note: Letters, numbers, underscores, hyphens, and any spaces between are considered valid characters. Any invalid characters will be ignored.
- Properties
  Additional properties for this event (e.g. "User Type: Premium", "Preferred Communication: Email", etc). Note: Letters, numbers, underscores, hyphens, and any spaces between are considered valid characters. Any invalid characters in the first column only will be ignored.
Action
Write
- AudienceRequired
- Subscriber EmailRequired
  The email address of the subscriber you want to unsubscribe from this audience.
- Delete Member
  Completely delete this contact from MailChimp? (No: just unsubscribe them)
Action
Write
- CampaignRequired
  A Custom Value is typically used here to pass in the Campaign ID from a "Create Campaign" or "Find Campaign" step. Learn more
Action
Write
- AudienceRequired
- TagRequired
  The tag to which the subscriber will be added.
- Email AddressRequired
  The email address of the person you want to add to this segment. Note: the email address must already be subscribed to the audience, or this will fail.
Action
Write
- NameRequired
  The name of the Campaign to find
Action
Search
- AudienceRequired
- Tag nameRequired
Action
Search
- NameRequired
  The name of the Campaign to find
- Campaign Name
- AudienceRequired
  Select the audience you want to send the campaign to.
- Segment or Tag
  Select which segment or tag you want to send the campaign to. If no segment/tag is selected, the campaign will be sent to the entire audience selected above.
- Email SubjectRequired
- Preview Text
  This snippet will appear in the inbox after the subject line.
- From NameRequired
- From Email AddressRequired
- To Name
  Supports *|MERGETAGS|* for recipient name, such as *|FNAME|*, *|LNAME|*, *|FNAME|* *|LNAME|*, etc.
- Template
  Select either a template or provide HTML email content, you cannot provide both. If both fields are left blank, the campaign draft will have no content.
- Email Content (HTML)
  Select either a template or provide HTML email content, you cannot provide both. If both fields are left blank, the campaign draft will have no content.
Action
Search or write
- SearchRequired
  The email address of the Subscriber you want to find.
- Audience
  Limit your search to this specific Audience.
- AudienceRequired
- Subscriber EmailRequired
  The email address of the subscriber you want to subscribe to this audience. Please don't type an email address in this field, instead this should use a value from a previous step in your Zap. Learn more here.
- Double Opt-In
  If yes, a confirmation email will be sent to the address before they appear on the chosen audience.
- Update Existing
  If no, the Zap will skip/halt this step if the subscriber exists, otherwise overwrites data sent.
- Replace Groups
  Determines what changes to make to the subscriber's groups/interests.
  Add Only The group(s) specified below will be added to the subscriber's existing groups/interests.
  Replace All All of the subscriber's existing groups will be cleared, and replaced with the groups selected below.
  Replace Matching Clears any existing group selections only for the groups specified below. Learn more here.
- Groups
- Language Code
  This should be a two letter language code (ISO639-1) See here for the list of language codes.
- Tag(s)
  The tag(s) to which the subscriber will be added. Tags will be added to any existing tags on existing subscribers.
Action
Search or write

- EventRequired
  A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. Tell me more about Events.
- Distinct ID (Profile ID)
  A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. Tell me more about distinct_id.
- Event Properties
  Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the property name and the value is the property value. Tell me more about properties.
  Use the + sign to add properties to this event.
Action
Write
- Audience
- Trigger on every open from a subscriber?
  If no (and by default) this trigger will only fire the first time a user opens an email.
Trigger
Scheduled
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New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
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- AudienceRequired
- Note About Samples
  When samples are pulled in the next step for this trigger, the GROUPINGS data will be static, dummy data ("Example Group Category 1"). Use the example Group values to setup your Zap, and the data should reflect appropriately when the Zap runs.
Trigger
Instant
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- AudienceRequired
Trigger
Instant
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- AudienceRequired
- Note About Samples
  When samples are pulled in the next step for this trigger, the GROUPINGS data will be static, dummy data ("Example Group Category 1"). Use the example Group values to setup your Zap, and the data should reflect appropriately when the Zap runs.
Trigger
Instant
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- AudienceRequired
- Tag nameRequired
  Examples: Conference Lead, Influencer, or Donor (Tag length is limited to 100 characters).
Action
Write
- AudienceRequired
- Subscriber EmailRequired
  The email address of the subscriber you want to subscribe to this audience. Please don't type an email address in this field, instead this should use a value from a previous step in your Zap. Learn more here.
- Double Opt-In
  If yes, a confirmation email will be sent to the address before they appear on the chosen audience.
- Update Existing
  If no, the Zap will skip/halt this step if the subscriber exists, otherwise overwrites data sent.
- Replace Groups
  Determines what changes to make to the subscriber's groups/interests.
  Add Only The group(s) specified below will be added to the subscriber's existing groups/interests.
  Replace All All of the subscriber's existing groups will be cleared, and replaced with the groups selected below.
  Replace Matching Clears any existing group selections only for the groups specified below. Learn more here.
- Groups
- Language Code
  This should be a two letter language code (ISO639-1) See here for the list of language codes.
- Tag(s)
  The tag(s) to which the subscriber will be added. Tags will be added to any existing tags on existing subscribers.
Action
Write
- AudienceRequired
- TagRequired
- Email AddressRequired
  The email address of the person you want to remove from this tag. Note: the email address must already be subscribed to the audience, or this will fail.
Action
Write
- AudienceRequired
- Email AddressRequired
  The email address of the subscriber you want to add a note to. The email address must already be subscribed to the audience.
- NoteRequired
  The content of the note. Note length is limited to 1,000 characters.
Action
Write
- Api Docs Info
  API docs for Mailchimp are located here https://mailchimp.com/developer/reference/
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write
- StoreRequired
- Email AddressRequired
Action
Search
- SearchRequired
  The email address of the Subscriber you want to find.
- Audience
  Limit your search to this specific Audience.
Action
Search
- AudienceRequired
- Tag nameRequired
  Examples: Conference Lead, Influencer, or Donor (Tag length is limited to 100 characters).
Action
Search or write

How to connect Mixpanel + Mailchimp

Step 1: Authenticate Mixpanel and Mailchimp.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Mixpanel + Mailchimp

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About Mixpanel

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

Learn more

Related categories

Ads & Conversion

About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Learn more

Related categories

Email Newsletters

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Mixpanel + Mailchimp Integrations

Create or update Mixpanel profiles whenever people unsubscribe from Mailchimp

Track events in Mixpanel when new emails are opened in Mailchimp

Create or update Mixpanel profiles whenever people unsubscribe from Mailchimp

Track events in Mixpanel when new emails are opened in Mailchimp

Connect your apps and automate workflows

Create or Update Profile

Profile PropertiesRequired

New Campaign

Audience

Status

Link Clicked

Audience

LinkRequired

Trigger on every click from a subscriber?

New Customer

StoreRequired

New Order

Store

New Subscriber in Segment or Tag

AudienceRequired

Segment or TagRequired

Create Campaign

Campaign Name

AudienceRequired

Segment or Tag

Email SubjectRequired

Preview Text

From NameRequired

From Email AddressRequired

To Name

Template

Email Content (HTML)

Create Custom Event

AudienceRequired

Email AddressRequired

Custom Event NameRequired

Properties

Unsubscribe Email

AudienceRequired

Subscriber EmailRequired

Delete Member

Send Campaign

CampaignRequired

Add Subscriber to Tag

AudienceRequired

TagRequired

Email AddressRequired

Find a Campaign

NameRequired

Find Tag

AudienceRequired

Tag nameRequired

Find or Create Campaign

NameRequired

Campaign Name

AudienceRequired

Segment or Tag

Email SubjectRequired

Preview Text

From NameRequired

From Email AddressRequired

To Name

Template

Email Content (HTML)

Find or Create Subscriber

SearchRequired

Audience

AudienceRequired

Subscriber EmailRequired

Double Opt-In

Update Existing

Replace Groups

Groups

Language Code

Tag(s)

Track Event

EventRequired

Distinct ID (Profile ID)

Event Properties