Skip to content

Connect HubSpot and Pardot to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Pardot - no code necessary. See how you can get setup in minutes.

100%
Help
HubSpot logo
HubSpot
HubSpot logo
HubSpot
1. Choose trigger event
Pardot logo
Pardot
Pardot logo
Pardot
2. Choose action
HubSpot logo
1. Select the event
Setup
Test
HubSpot logo
HubSpot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Add Prospect to List" in Pardot.

You’re connected!

Zapier seamlessly connects HubSpot and Pardot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Property Name
      Required
    Trigger
    Instant
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Event Type
    Trigger
    Polling
    Try It

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect HubSpot and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Pardot on the Zapier blog

Make work flow with AI

Level up your HubSpot to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about HubSpot + Pardot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Pardot

Can HubSpot be directly integrated with Pardot?

HubSpot and Pardot don't have a direct, native integration. However, they can be connected using third-party tools like Zapier to automate workflows between the two platforms.

What kind of triggers from HubSpot can be used to set off actions in Pardot?

In HubSpot, triggers such as 'New Contact Added' or 'Form Submission' can initiate actions in Pardot. For example, when a new contact is added in HubSpot, our integration can create or update a prospect in Pardot automatically.

How do we handle duplicate records when integrating HubSpot with Pardot?

Our integration allows you to set unique identifiers for contacts or leads. If a duplicate is detected based on the identifier you choose, you can decide whether to update the existing record or skip creating a new one.

Are there any limitations on data fields that can be synchronized between HubSpot and Pardot?

While most standard fields can be synced, custom fields might require additional configuration. It's important to map fields correctly during setup to ensure complete data synchronization.

How do we ensure that email marketing preferences are respected across both platforms?

By syncing preference fields such as opt-in status between HubSpot and Pardot during an integration setup, you ensure that any changes in preferences are updated across both systems seamlessly.

What happens if there's an error during synchronization between the two platforms?

If an error occurs during synchronization, it will be logged for review. Our platform provides alerts and detailed reports so you can address issues promptly.

Can engagement data from Pardot be reflected back into HubSpot?

Yes, engagement metrics like email opens and link clicks tracked in Pardot can be pushed back into HubSpot. This allows your sales team to access up-to-date prospect activity within their CRM environment.

hubspot logo
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
Related categories
Similar apps
Inbound Now integrationsInbound Now integrations
Inbound Now
Marketing Automation, WordPress
Intercom integrationsIntercom integrations
Intercom
Customer Support
Zapier Interfaces integrationsZapier Interfaces integrations
Zapier Interfaces
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
pardot logo
About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Related categories
Similar apps
HubSpot integrationsHubSpot integrations
HubSpot
Marketing Automation
Intercom integrationsIntercom integrations
Intercom
Customer Support
Autopilot Journeys integrationsAutopilot Journeys integrations
Autopilot Journeys
Marketing Automation

Connect HubSpot to Pardot on the world's largest no-code automation platform

Google Logo Sign up with Google