Pardot Help & Support

  • How to Get Started With Pardot on Zapier
  • Pardot and Salesforce User Sync
  • Popular Things to Do With Pardot
  • Common Problems With Pardot

How to Get Started With Pardot on Zapier

When you start creating a Pardot, you will be asked to connect your Pardot account.

Note, Pardot API access is only included with Professional and Ultimate edition accounts of Pardot. More info can be found on Pardot's page here

Click to connect Pardot

Next, you'll be asked to enter your Pardot Email, Password and API key.

Pardot API Key

To locate your API Key in your Pardot account, visit the account's setting page and select the API User Key

Pardot API Key

Paste your key back into your Zapier account and then “Continue”.

If all steps were successful your Pardot account will now be successfully connected.

Pardot connection successful

Pardot and Salesforce User Sync

If your Pardot system has enabled Salesforce User Sync, the API User Key will not work:

You will need to create a separate user account within your Pardot system and use those credentials in order to connect your Zaps. Be sure you give that separate account sufficient permissions.

Popular Things to Do With Pardot

  • Create prospects on Pardot from new submissions to your Facebook Lead Ad

    Facebook Lead Ads + Pardot

    Try It
  • Add leads to Pardot from new Unbounce submissions

    Unbounce + Pardot

  • Create Pardot prospects for new LinkedIn Lead Gen Forms leads

    LinkedIn Lead Gen Forms + Pardot

  • Create Pardot Prospects from Typeform forms

    Typeform + Pardot

  • Create Pardot Prospects from Gravity Forms Leads

    Gravity Forms + Pardot

  • Add prospects to Pardot for new subscribers on MailChimp


Common Problems With Pardot

Error: Invalid Campaign ID

Make sure you're using the Campaign ID and not the Campaign Name in this field here:

You can find the ID by opening up the campaign in Pardot. With that open, take a look at the URL. You'll see something that looks like this:

The ID would be the number at the end, so in this example, you'd want to enter "811" in the Campaign ID field.

Some custom fields do not show up in Pardot actions

Custom fields using Radio Button, Checkbox, Dropdown or Multi-Select type are not supported by Pardot's API, so they are not available in Pardot actions at this time.

Error: This API user lacks sufficient permissions for the requested operation

Pardot requires that you are an admin to perform certain actions. You can see permissions for your users here:

You'll need to upgrade your user's role to Admin, then reconnect the account to Zapier and try again.

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