Pardot

Pardot Help & Support

What Pardot Triggers and Actions are Supported?

Supported Triggers#

  • New Prospect - Triggers when a new Prospect is synced to Pardot.

Supported Actions#

  • Create Prospect - Creates a new Prospect record within Pardot.
  • Update Prospect - Updates an existing prospect.
  • Send List Email - Creates and sends a list email.
  • Add Prospect to List - Adds an existing prospect to a list.

How to Get Started With Pardot on Zapier

When you start creating a Pardot, you will be asked to connect your Pardot account.

Note, Pardot API access is only included with Professional and Ultimate edition accounts of Pardot. More info can be found on Pardot's page here

Click to connect Pardot

Next, you'll be asked to enter your Pardot Email, Password and API key.

Pardot API Key

To locate your API Key in your Pardot account, visit the account's setting page and select the API User Key

Pardot API Key

Paste your key back into your Zapier account and then “Continue”.

If all steps were successful your Pardot account will now be successfully connected.

Pardot connection successful

Pardot and Salesforce User Sync

If your Pardot system has enabled Salesforce User Sync, the API User Key will not work:

You will need to create a separate user account within your Pardot system and use those credentials in order to connect your Zaps. Be sure you give that separate account sufficient permissions.

Common Problems With Pardot

Error: Invalid Campaign ID#

Make sure you're using the Campaign ID and not the Campaign Name in this field here:

You can find the ID by opening up the campaign in Pardot. With that open, take a look at the URL. You'll see something that looks like this: https://pi.pardot.com/campaign/read/id/811

The ID would be the number at the end, so in this example, you'd want to enter "811" in the Campaign ID field.

Some custom fields do not show up in Pardot actions#

Custom fields using Radio Button, Checkbox, Dropdown or Multi-Select type are not supported by Pardot's API, so they are not available in Pardot actions at this time.

Error: This API user lacks sufficient permissions for the requested operation#

Pardot requires that you are an admin to perform certain actions. You can see permissions for your users here: https://pi.pardot.com/user

You'll need to upgrade your user's role to Admin, then reconnect the account to Zapier and try again.

Need More Help? - Our support team is happy to help -- send us a message

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Getting Started with Zapier