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Connect Pardot to LinkedIn Ads and automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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Zapier makes it easy to integrate Pardot with LinkedIn Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Pardot

A trigger is an event that starts your Zap and runs the workflow. For example, with Pardot, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from LinkedIn Ads

An action is what takes place after the automation is triggered. For example, with LinkedIn Ads, the action could be "Add Company to Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pardot to LinkedIn Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

Connect Pardot and LinkedIn Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Practical ways you can use Pardot and LinkedIn Ads

Capture LinkedIn leads in Pardot

When a new lead gen form response is received in LinkedIn Ads, Zapier creates a new Prospect in Pardot. This streamlines your lead management process by ensuring that no potential client slips through the cracks, saving time and enhancing lead conversion rates.

Business owner
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Sync LinkedIn leads to Pardot lists

When a new lead gen form response is captured on LinkedIn Ads, Zapier automatically adds the prospect to a list in Pardot. This ensures your sales team can swiftly engage with the new leads, leading to quicker follow-ups and improved conversion rates.

Sales ops
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Notify team of new LinkedIn event registrations

When there is a new event registration on LinkedIn Ads, Zapier sends an email to the marketing team via Pardot. This keeps your team informed and allows for timely engagement with attendees, boosting participation rates and overall event success.

Marketing & marketing ops
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Connect Pardot and LinkedIn Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Pardot triggers, actions, and search
    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    Trigger
    Scheduled
    Try It
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Scheduled
    Try It
    • Email Address
      Required
    • First Name
    • Last Name
    • Last Activity At
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write
    • Prospect
      Required
    • Email Address
      Required
    • First Name
    • Last Name
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write

Learn how to automate Pardot on the Zapier blog.

Automate LinkedIn Ads: get inspired on the Zapier blog

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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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    linkedin-ads logo
    About LinkedIn Ads
    LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.
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