Connect Pardot and Google Sheets to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Pardot with Google Sheets - no code necessary. See how you can get setup in minutes.

Select a trigger from Pardot

A trigger is an event that starts your Zap and runs the workflow. For example, with Pardot, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Sheets

An action is what takes place after the automation is triggered. For example, with Google Sheets, the action could be "Create Spreadsheet Column."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pardot to Google Sheets

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Pardot to Google Sheets integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Pardot + Google Sheets integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Google Sheets

To integrate Google Sheets with Pardot, we utilize automation tools to create workflows that connect the two platforms. You'll need to set up a trigger in Google Sheets, such as a new or updated spreadsheet row, and an action in Pardot that could include creating or updating prospect data. Our platform guides you through configuring these triggers and actions step-by-step.

Yes, you can update a prospect in Pardot based on changes made in a Google Sheet. By setting up a trigger for when a row is modified or added in your spreadsheet, you can create an action that updates corresponding fields for a prospect within your Pardot account.

Absolutely! You can automate the creation of new prospects within Pardot whenever new rows are added in your Google Sheet. Just set up the appropriate triggers and actions to map the spreadsheet data to the corresponding fields in Pardot.

You can transfer any type of data that is required for managing prospects as long as it corresponds with available fields in Pardot. Common examples include names, email addresses, phone numbers, and custom field information.

While our integration allows extensive data synchronization between the platforms, there are limits on API calls per day by both Google Sheets and Pardot, which might affect large volume operations. It's essential to understand these limits when planning bulk updates or creations.

We offer detailed error logging and notifications so you can quickly identify issues when syncing data between Google Sheets and Pardot. For each failed operation during integration tasks, specific error messages will guide you towards resolving the uncovered issues.

Yes, changes made via integrations are typically tracked within both platforms' activity logs. This ensures transparency and allows you to audit actions taken through automation workflows effectively.

Connect Pardot and Google Sheets to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Pardot triggers, actions, and search
    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Scheduled
    Try It
    • List
      Required
    Trigger
    Scheduled
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write
    • List
      Required
    • Prospect
      Required
    Action
    Write