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Google Ads + Marketo

"update leads in Marketo and send offline conversions in Google Ads"

Boost your campaign performance with this efficient workflow. When a lead is updated in Marketo, their information is directly transferred to Google Ads as an Offline Conversion. This seamless automation helps keep your data unified, enabling you to monitor your ads' effectiveness with up-to-date information from your Marketo leads.

Boost your campaign performance with this efficient workflow. When a lead is updated in Marketo, their information is directly transferred to Google Ads as an Offline Conversion. This seamless automation helps keep your data unified, enabling you to monitor your ads' effectiveness with up-to-date information from your Marketo leads.

  1. When this happens...
    MarketoMarketo
    Updated Lead

    Triggers when a lead is updated.

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Form

    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search

    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • ListRequired

    • LeadRequired

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
    • Partition

    Action
    Write
    • E-Mail AddressRequired

    • Additional fields to retrieve

    Action
    Search
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google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Learn moreHelp

Related categories

  • Ads & Conversion
  • Google

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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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