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  • Google Ads logoGoogle Ads logo

Marketo + Google Ads Integrations

How to connect Marketo + Google Ads

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  • Marketo triggers, actions, and search
    New Lead
    Triggers when a new lead is created.
    Trigger
    Scheduled
  • Marketo triggers, actions, and search
    Add Lead to List
    Adds a lead to a list.
    Action
    Write
  • Marketo triggers, actions, and search
    Create or Update Lead
    Creates or Updates a lead.
    Action
    Write
  • Marketo triggers, actions, and search
    Find Lead
    Finds a lead whose e-mail address matches the search criteria.
    Action
    Search
  • Marketo triggers, actions, and search
    Find or Create Lead
    Find or Create Lead
    Action
    Search or write
  • Google Ads triggers, actions, and search
    New Campaign
    Triggers whenever a new campaign is created in Google Ads.
    Trigger
    Scheduled
  • Google Ads triggers, actions, and search
    New Lead Form Entry
    Triggers whenever a new lead is created from a Lead Form Extension.
    Trigger
    Instant
  • Google Ads triggers, actions, and search
    Add Contact to Customer List With Email
    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
    Action
    Write
  • Google Ads

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

    Scheduled

    Action

  • Google Ads

    Creates a customer list in Google Ads Audience Manager.

    Scheduled

    Action

  • Google Ads

    Removes a contact from a customer list.

    Scheduled

    Action

  • Google Ads

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    Scheduled

    Action

  • Google Ads

    Sets the status of a Google Ads campaign.

    Scheduled

    Action

  • Google Ads

    Finds a Google Ads Campaign whose names matches the provided input.

    Scheduled

    Action

  • Google Ads

    Finds a customer list by name.

    Scheduled

    Action

  • Google Ads

    Finds a customer list by name. Optionally creates a new customer list.

    Scheduled

    Action

How Marketo + Google Ads Integrations Work

  1. Step 1: Authenticate Marketo and Google Ads.
    30 seconds
  2. Step 2: Pick one of the apps as a trigger, which will kick off your automation.
    15 seconds
  3. Step 3: Choose a resulting action from the other app.
    15 seconds
  4. Step 4: Select the data you want to send from one app to the other.
    2 minutes
  5. That’s it! More time to work on other things.
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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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google-ads logo
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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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