Integrate Marketo with Google Ads to automate your work
How Zapier works
Zapier makes it easy to integrate Marketo with Google Ads - no code necessary. See how you can get setup in minutes.
Select a trigger from Marketo
Setup an action from Google Ads
That’s it! You just connected Marketo to Google Ads
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Frequently Asked Questions about Marketo + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Google Ads
How do I set up the Google Ads and Marketo integration?
To set up the Google Ads and Marketo integration, you need to access our platform and navigate to the integrations section. Here, select Google Ads and follow the prompts to connect your account. Once connected, you can choose triggers such as new leads or campaign updates in Marketo that synchronize with actions like updating audiences or campaigns in Google Ads.
Can we automatically add new Marketo leads to a Google Ads audience?
Yes, by using our platform, you can create an automation where a new lead in Marketo acts as a trigger to add that contact to a designated audience in Google Ads. You’ll need to configure this through our integration setup, specifying the lead creation event as your trigger and audience selection as your action.
What kind of data can be synced between Google Ads and Marketo?
Our system allows syncing of various data points between Google Ads and Marketo. Typically, user interaction data such as ad clicks or form submissions can trigger updates in lead status or initiate email campaigns within Marketo.
Is it possible to use specific actions in Google Ads based on triggers from Marketo?
Absolutely. You can specify triggers like a change in lead score or status within Marketo that will trigger actions within Google Ads. This could include adjusting bids for certain keywords or altering targeting settings based on real-time lead data.
Do I need coding skills to integrate Google Ads with Marketo using your platform?
No coding skills are required. Our interface is designed for ease of use with a drag-and-drop setup process. You’ll simply select your desired triggers from Marketo and corresponding actions in Google Ads without any programming knowledge needed.
How do we handle potential data mismatches during integration?
We have built-in validation processes that ensure data integrity between systems during synchronization. If mismatches occur, alerts are generated so adjustments can be made manually through our dashboard.
Can actions in both systems occur simultaneously when integrating?
Yes, actions across both systems can occur simultaneously when specific multi-step automations are configured using our platform. For example, when a form is submitted via a Google Ad click (trigger), it could update lead info in both databases at once (action).
Connect Marketo and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Provide world-class support with a little help from automation
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Connect Marketo and Google Ads to unlock the power of automation
With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
