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Zapier makes it easy to integrate Webhooks by Zapier with Omnisend - no code necessary. See how you can get setup in minutes.
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Webhooks by Zapier
Webhooks by Zapier
1. Choose trigger event
Omnisend
Omnisend
2. Choose action
1. Select the event
Setup
Test
Webhooks by Zapier
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Catch Raw Hook" from Webhooks by Zapier.
Add your action
An action happens after the trigger—such as "Cancel Campaign" in Omnisend.
You’re connected!
Zapier seamlessly connects Webhooks by Zapier and Omnisend, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Catch Raw Hook
Triggers when a POST, PUT, or GET request is made to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.
Create a new record or update an existing record in your app.
Campaign Name
Required
Language
Required
Template ID
Required
Email Subject
Required
Sender Name
Required
Preheader Text
Sender Email
Reply-To Email
Included Segments
Excluded Segments
Sending Strategy
Scheduled Send Time
Timezone Optimization
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Phone Number
Status
Status Date
Tags
First Name
Last Name
Contact Creation Date
Country
Country Code
State
Address
City
Postal or Zip Code
Gender
Birthdate
Opt-In Date
Opt-In IP
Custom Properties
Send Welcome Email
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Template ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Segment ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
HTML Content
Required
Template Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Campaign ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Image URL
Required
Image Name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name Contains
Status
Channel
Sort By
Sort Order
Max Results
Created After
Created Before
Updated After
Updated Before
Next Page Cursor
Action
This is an event a Zap performs.
Search
Find existing data in your app
Name Contains
Sort By
Sort Order
Max Results
Next Page Cursor
Action
This is an event a Zap performs.
Search
Find existing data in your app
Segment ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Segment ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Webhooks by Zapier and Omnisend with AI agents and code
Beyond Zap workflows. Call Webhooks by Zapier and Omnisend actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Webhooks by Zapier and Omnisend actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Custom Request
Cancel Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Webhooks by Zapier and Omnisend to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Webhooks by Zapier on the Zapier blog
Learn how to automate Omnisend on the Zapier blog
Make work flow with AI
Level up your Webhooks by Zapier to Omnisend integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Webhooks by Zapier + Omnisend integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Webhooks by Zapier and Omnisend
How do I set up Webhooks by Zapier with Omnisend?
To set up Webhooks by Zapier with Omnisend, you first need to create a new zap. Select 'Webhooks by Zapier' as the trigger app and choose between 'Catch Hook', 'Retrieve Poll', or 'Catch Raw Hook' as the trigger event. Then, obtain the webhook URL provided and set it up in your Omnisend account under the integrations settings. Once done, test your webhook to ensure data is correctly captured.
What are common use cases for integrating Webhooks with Omnisend?
Common use cases include using webhooks to capture leads from Omnisend campaigns into other CRM tools or triggering personalized messages based on audience behavior. Webhooks allow real-time data transfer, enhancing the responsiveness of any follow-up actions performed through other applications connected via Zapier.
Can I use Webhooks to automate actions based on specific triggers in Omnisend?
Yes, you can! With Webhooks by Zapier, you can automate actions based on various triggers in Omnisend like email opens or link clicks, sending that information to another platform through Zapier for further processing or action-taking.
What kind of data can be sent from Omnisend using webhooks?
Webhooks allow the transfer of a wide range of data from Omnisend including subscriber list updates, campaign performance metrics, and audience engagement statistics such as opens and clicks. This data can be directly streamed into other tools connected through Zapier for real-time analytics or automation.
How do I troubleshoot if my webhook is not working properly with Omnisend?
Start by checking if the webhook URL is correctly entered in your Omnisend integration settings. Verify that your chosen trigger in Zapier matches events occurring in Omnisend. Also, inspect logs both within your Zapier account and any connected applications for error messages that might indicate where issues could originate.
Do webhooks work with all types of campaigns in Omnisend?
Webhooks are compatible with most campaign types including email newsletters and automated workflows within Omnisend. Ensure your zap is configured appropriately to handle data specific to each type of campaign effectively.
How secure is my data when using Webhooks by Zapier with Omnisend?
We employ industry-standard encryption protocols during data transfer over webhooks to ensure it remains secure when being sent from Omnisend through our platform.
About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
