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Facebook Conversions + Google Calendar

Start new events in Google Calendar and send purchase events in Facebook Conversions

Start each event on time with this handy workflow. Whenever an event starts in Google Calendar, it'll immediately send a Purchase Event in Facebook Conversions. No need to switch between apps or miss out on tracking key events, this automation ensures every important activity is accurately logged and your online ads performance is accurately tracked.

Start each event on time with this handy workflow. Whenever an event starts in Google Calendar, it'll immediately send a Purchase Event in Facebook Conversions. No need to switch between apps or miss out on tracking key events, this automation ensures every important activity is accurately logged and your online ads performance is accurately tracked.

  1. When this happens...
    Google CalendarGoogle Calendar
    Event Start

    Triggers a specified time before an event starts.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Purchase Event

    Publish purchase events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Google Calendar triggers, actions, and search

    New Calendar

    Triggers when a calendar is created.

    Trigger
    Scheduled
    Try It

    • CalendarRequired

    • Search Term

    Trigger
    Scheduled
    Try It

    • CalendarRequired

    • Expand Recurring Events

    Trigger
    Instant
    Try It

    • CalendarRequired

    • Search TermRequired

    Trigger
    Scheduled
    Try It

    • CalendarRequired

    Trigger
    Scheduled
    Try It

    • CalendarRequired

    • Time Before

    • Time Before (Unit)

    • Search Term

    Trigger
    Scheduled
    Try It

    • CalendarRequired

    Trigger
    Instant
    Try It

    • CalendarRequired

    • EventRequired

    • Attendee/sRequired

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Help

Related categories

  • Ads & Conversion
google-calendar logo
google-calendar logo

About Google Calendar

Google Calendar lets you organize your schedule and share events with co-workers and friends. With Google's free online calendar, it's easy to keep track of your daily schedule.
Learn moreHelp

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