Put Facebook Conversions to work with AI and enterprise-grade automation
Automate smarter with Facebook Conversions and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.
- No-code AI automation
- Full audit trails and controls
- SOC 2 and GDPR compliant
- Easy visual workflow builder
- 8,000+ apps, 450+ AI tools
- Free tier available
Or pick an app to pair with
HubSpot
Marketing Automation
ClickFunnels Classic
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
ActiveCampaign
Marketing Automation
Typeform
Forms & Surveys
Unbounce
Forms & Surveys
Stripe
Payment Processing
RD Station
Marketing Automation
Pipedrive
CRM (Customer Relationship Management)
HubSpot
Marketing Automation
ClickFunnels Classic
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
ActiveCampaign
Marketing Automation
Typeform
Forms & Surveys
Unbounce
Forms & Surveys
HubSpot
Marketing Automation
ClickFunnels Classic
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
ActiveCampaign
Marketing Automation
Typeform
Forms & Surveys
Unbounce
Forms & Surveys
Stripe
Payment Processing
RD Station
Marketing Automation
Pipedrive
CRM (Customer Relationship Management)
Join millions worldwide who automate their work using Zapier
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Send Funnel Event
Publish lead updates from your funnel.
ActionWrite - Send Other Event
Publish other events to Conversions API
ActionWrite
- Send Lead Event
Publish lead events to Conversions API
ActionWrite - Send Purchase Event
Publish purchase events to Conversions API
ActionWrite
Facebook Conversions Help & Support
Common issues
Limited-time offer: 100,000 free Facebook Conversions tasks per month for 6 months
Changes impacting Facebook Offline Conversions users
Meta work account migration: What Facebook-related app users need to know
Send CRM funnel events to Facebook Conversions
How to get started with Facebook Conversions on Zapier
Facebook Conversions Tutorials
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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