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Connect Klaviyo and Facebook Conversions to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Klaviyo with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Klaviyo

A trigger is an event that starts your Zap and runs the workflow. For example, with Klaviyo, a trigger could be "New Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Klaviyo to Facebook Conversions

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Klaviyo to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Klaviyo + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and Facebook Conversions

How do I integrate Klaviyo with Facebook Conversions?

To integrate Klaviyo with Facebook Conversions, start by navigating to the Integrations tab in your Klaviyo account. From there, find and select 'Facebook Conversions' and follow the on-screen instructions to authenticate your Facebook account and set up the connectivity.

What triggers are available for the Klaviyo and Facebook Conversions integration?

When integrating Klaviyo with Facebook Conversions, you can set triggers such as 'New Subscriber in List', 'Email Opened', or 'Product Purchased' within Klaviyo, which can then initiate actions on your Facebook account.

Are there any specific actions I can take in Facebook after a trigger in Klaviyo?

Yes, after setting a trigger in Klaviyo such as a new email subscriber or product purchase event, possible actions in Facebook include updating an audience or creating a custom event for tracking purposes.

Do I need technical expertise to set up the integration between Klaviyo and Facebook Conversions?

No technical expertise is required. Our step-by-step integration process within Klaviyo guides you through setting up triggers and corresponding actions without needing coding knowledge.

Can I automate ad targeting on Facebook using data from Klaviyo?

Yes, by using triggers like certain customer actions or segmentations in Klaviyo, you can automate audience updates or custom conversions on Facebook to refine ad targeting.

How do I troubleshoot issues with the integration between Klaviyo and Facebook Conversions?

If you experience issues with the integration, check our troubleshooting guide available within the help section of your account. Ensure that all API keys are correctly entered and that permissions are properly set in both platforms.

Is it possible to sync historical data from Klaviyo to Facebook Conversions?

Currently, syncing historical data requires exporting it from Klaviyo manually and then uploading it into your desired format on Facebook. Real-time data will sync automatically once the integration is live.

Connect Klaviyo and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Channel
    Trigger
    Polling
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Polling
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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