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How Zapier works

Zapier makes it easy to integrate Klaviyo with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Help
Klaviyo logo
Klaviyo
Klaviyo logo
Klaviyo
1. Choose trigger event
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Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
Klaviyo logo
1. Select the event
Setup
Test
Klaviyo logo
Klaviyo
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Klaviyo and Facebook Conversions, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Frequently Asked Questions about Klaviyo + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and Facebook Conversions

How do I integrate Klaviyo with Facebook Conversions?

To integrate Klaviyo with Facebook Conversions, start by navigating to the Integrations tab in your Klaviyo account. From there, find and select 'Facebook Conversions' and follow the on-screen instructions to authenticate your Facebook account and set up the connectivity.

What triggers are available for the Klaviyo and Facebook Conversions integration?

When integrating Klaviyo with Facebook Conversions, you can set triggers such as 'New Subscriber in List', 'Email Opened', or 'Product Purchased' within Klaviyo, which can then initiate actions on your Facebook account.

Are there any specific actions I can take in Facebook after a trigger in Klaviyo?

Yes, after setting a trigger in Klaviyo such as a new email subscriber or product purchase event, possible actions in Facebook include updating an audience or creating a custom event for tracking purposes.

Do I need technical expertise to set up the integration between Klaviyo and Facebook Conversions?

No technical expertise is required. Our step-by-step integration process within Klaviyo guides you through setting up triggers and corresponding actions without needing coding knowledge.

Can I automate ad targeting on Facebook using data from Klaviyo?

Yes, by using triggers like certain customer actions or segmentations in Klaviyo, you can automate audience updates or custom conversions on Facebook to refine ad targeting.

How do I troubleshoot issues with the integration between Klaviyo and Facebook Conversions?

If you experience issues with the integration, check our troubleshooting guide available within the help section of your account. Ensure that all API keys are correctly entered and that permissions are properly set in both platforms.

Is it possible to sync historical data from Klaviyo to Facebook Conversions?

Currently, syncing historical data requires exporting it from Klaviyo manually and then uploading it into your desired format on Facebook. Real-time data will sync automatically once the integration is live.

Practical ways you can use Klaviyo and Facebook Conversions

Streamlining vendor management

Create an automated system for managing and evaluating vendor performance, payment schedules, and contract renewals.

Business Owner
System monitoring and alerts

Set up automated monitoring for IT systems to detect issues and send alerts before major disruptions occur.

IT
Lead nurturing pipelines

Automate the process of nurturing leads through email campaigns, tracking engagement, and notifying sales of ready-to-convert clients.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Channel
    Trigger
    Polling
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Polling
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    • SMS Subscription Type
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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