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HubSpot
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HubSpot
1. Choose trigger event
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Facebook Conversions
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Facebook Conversions
2. Choose action
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1. Select the event
Setup
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HubSpot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

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Zapier seamlessly connects HubSpot and Facebook Conversions, automating your workflow.

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Frequently Asked Questions about HubSpot + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Facebook Conversions

What are the prerequisites to integrate HubSpot with Facebook Conversions?

Before integrating HubSpot with Facebook Conversions, ensure you have admin access to both your HubSpot account and Facebook Business Manager. Additionally, you'll need connected ad accounts and relevant permissions to set up events and manage conversion tracking.

How do I set up triggers for Facebook Conversions from HubSpot?

To set up triggers, we begin by defining specific events in HubSpot like form submissions or lifecycle stage changes that will initiate a conversion event in Facebook. These actions need to be mapped accurately to corresponding actions or leads in Facebook's Event Manager.

Can I customize actions within the integration process?

Yes, our integration allows customization of actions such as selecting which specific events in HubSpot will trigger a corresponding conversion action on Facebook, allowing you full control over interaction reporting.

Are there any limitations on the data that can be shared between HubSpot and Facebook?

There can be limitations based on data privacy policies and sharing permissions set on both platforms. It's essential to comply with GDPR or other local regulations when syncing any personally identifiable information.

How frequently does data sync between HubSpot and Facebook Conversions?

The data sync frequency largely depends on the setup of the integration. Typically, conversions are recorded almost instantaneously once a trigger event is activated within HubSpot through our direct connection which facilitates real-time updates.

What should I do if my conversions aren’t tracking correctly after integration?

First, check if the setup criteria for each platform are met, including any necessary permissions. Then verify that triggers for conversion mapping are accurately defined in both HubSpot and Facebook Event Manager. If issues persist, reviewing log files for error messages might help identify specific concerns.

Does integrating with Facebook Conversions impact my existing HubSpot workflows?

Integrating should not affect pre-existing workflows unless they specifically relate to data points being used for Facebook tracking. However, it's always advisable to back up configurations before implementing any new data flow operations.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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    • Property Name
      Required
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    Instant
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    • Note
    • Additional properties to retrieve
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    • Note
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    • Note
    • Additional properties to retrieve
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    • Event Type
    Trigger
    Polling
    Try It

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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