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Zapier makes it easy to integrate HubSpot with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from HubSpot

A trigger is an event that starts your Zap and runs the workflow. For example, with HubSpot, a trigger could be "New Company."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected HubSpot to Facebook Conversions

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your HubSpot to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about HubSpot + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Facebook Conversions

What are the prerequisites to integrate HubSpot with Facebook Conversions?

Before integrating HubSpot with Facebook Conversions, ensure you have admin access to both your HubSpot account and Facebook Business Manager. Additionally, you'll need connected ad accounts and relevant permissions to set up events and manage conversion tracking.

How do I set up triggers for Facebook Conversions from HubSpot?

To set up triggers, we begin by defining specific events in HubSpot like form submissions or lifecycle stage changes that will initiate a conversion event in Facebook. These actions need to be mapped accurately to corresponding actions or leads in Facebook's Event Manager.

Can I customize actions within the integration process?

Yes, our integration allows customization of actions such as selecting which specific events in HubSpot will trigger a corresponding conversion action on Facebook, allowing you full control over interaction reporting.

Are there any limitations on the data that can be shared between HubSpot and Facebook?

There can be limitations based on data privacy policies and sharing permissions set on both platforms. It's essential to comply with GDPR or other local regulations when syncing any personally identifiable information.

How frequently does data sync between HubSpot and Facebook Conversions?

The data sync frequency largely depends on the setup of the integration. Typically, conversions are recorded almost instantaneously once a trigger event is activated within HubSpot through our direct connection which facilitates real-time updates.

What should I do if my conversions aren’t tracking correctly after integration?

First, check if the setup criteria for each platform are met, including any necessary permissions. Then verify that triggers for conversion mapping are accurately defined in both HubSpot and Facebook Event Manager. If issues persist, reviewing log files for error messages might help identify specific concerns.

Does integrating with Facebook Conversions impact my existing HubSpot workflows?

Integrating should not affect pre-existing workflows unless they specifically relate to data points being used for Facebook tracking. However, it's always advisable to back up configurations before implementing any new data flow operations.

Connect HubSpot and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Note
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    Scheduled
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    • Property Name
      Required
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    Instant
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    • Note
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    Scheduled
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    • Note
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    Scheduled
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    • Note
    • Additional properties to retrieve
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    Scheduled
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    • Event Type
    Trigger
    Scheduled
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Learn how to automate HubSpot on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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