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Connect ActiveCampaign and Facebook Conversions to power AI-driven automation

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Start with a template that brings ActiveCampaign and Facebook Conversions together. Build enterprise-grade automation in minutes.

Our most popular template

Send funnel events to Facebook Conversions from ActiveCampaign
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ActiveCampaign + Facebook Conversions
Send funnel events in Facebook Conversions for new contacts added to ActiveCampaign lists
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ActiveCampaign + Facebook Conversions
Create funnel events in Facebook Conversions from new contacts in list in ActiveCampaign
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ActiveCampaign + Facebook Conversions
Create other events in Facebook Conversions from new automation webhooks in ActiveCampaign
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ActiveCampaign + Facebook Conversions
Send lead events to Facebook conversions when new contacts are added to ActiveCampaign lists
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ActiveCampaign + Facebook Conversions
Send Facebook Conversions funnel events for new or updated ActiveCampaign contacts
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ActiveCampaign + Facebook Conversions

Send funnel events to Facebook Conversions from ActiveCampaign

ActiveCampaign + Facebook Conversions

Send funnel events in Facebook Conversions for new contacts added to ActiveCampaign lists

ActiveCampaign + Facebook Conversions

Create funnel events in Facebook Conversions from new contacts in list in ActiveCampaign

ActiveCampaign + Facebook Conversions

Create other events in Facebook Conversions from new automation webhooks in ActiveCampaign

ActiveCampaign + Facebook Conversions

Send lead events to Facebook conversions when new contacts are added to ActiveCampaign lists

ActiveCampaign + Facebook Conversions

Send Facebook Conversions funnel events for new or updated ActiveCampaign contacts

ActiveCampaign + Facebook Conversions

Add new ActiveCampaign contacts to list and send purchase events in Facebook Conversions
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ActiveCampaign + Facebook Conversions
Update Facebook Conversions leads when tags are added or removed from ActiveCampaign contacts
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ActiveCampaign + Facebook Conversions

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Facebook Conversions, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
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Contact Joined Inbound WhatsApp Messaging Flow
Triggers when a contact sends a message that starts an inbound WhatsApp messaging flow.
Trigger
Instant
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New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List (Deprecated)
Trigger
Instant
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New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
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- List
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
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- Name
  Required
- Website
- Owner
Action
Write
- Account ID
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
- Contact Email
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact ID
- Description
Action
Write
- Task ID
- Title
- Deal ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- WhatsApp Phone Number
  Required
- Flow to start
  Required
- First Name
- Last Name
- Email
- External URL
- Custom properties
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- ID
- Email Address
- Phone Number
Action
Search
- Deal Title
- Contact Email
Action
Search
- Deal Task Title
  Required
- Deal ID
Action
Search
- Template Name
Action
Search
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

- Custom Object
  Required
Trigger
Instant
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Contact Completed WhatsApp Messaging Flow
Triggers when a contact completes a WhatsApp messaging flow.
Trigger
Instant
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New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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- Task type
Trigger
Instant
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New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
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- Importer_note
Trigger
Instant
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- List
  Required
Trigger
Instant
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- Event
  Required
- Tag
Trigger
Instant
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- Account ID
  Required
- Name
- Website
Action
Write
- List
- ID
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Campaign Name
  Required
Action
Write
- Contact ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
- Contact ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Deal
  Required
- Title
- Value
- Currency
- Owner
- Pipeline
- Stage
- Account ID
- Contact ID
- Status
- Description
Action
Write
- Action
  Required
- List ID
  Required
- Contact ID
- Email Address
Action
Write
- WhatsApp Phone Number
  Required
- WhatsApp Template to send
  Required
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
Action
Search
- Title
- Contact Email
Action
Search
- Email
  Required
Action
Search
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

For AI agents & developers

Use ActiveCampaign and Facebook Conversions with AI agents and code

Beyond Zap workflows. Call ActiveCampaign and Facebook Conversions actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose ActiveCampaign and Facebook Conversions actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
Send Funnel Event

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger ActiveCampaign and Facebook Conversions actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* activecampaign / facebook-conversions action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Practical ways you can use ActiveCampaign and Facebook Conversions

Sync new ActiveCampaign contacts with Facebook Conversions.

When a new contact is added in ActiveCampaign, Zapier sends a lead event to Facebook Conversions. This helps business owners easily track new leads in their Facebook advertising campaigns to optimize ad targeting and reduce manual data entry.

Business Owner

Log ActiveCampaign contact notes in Facebook Conversions.

When a note is added to a contact in ActiveCampaign, Zapier logs the event in Facebook Conversions. This gives customer support teams context for tracking interactions tied to Facebook advertising performance, improving response accuracy and strategy alignment.

Customer Support Ops

Send Facebook Conversions data to ActiveCampaign.

When a lead event occurs in Facebook Conversions, Zapier creates or updates the corresponding contact in ActiveCampaign. This ensures your marketing team has consistent and accurate data for email campaigns, leading to better engagement.

Marketing & Marketing Ops

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about ActiveCampaign + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Facebook Conversions

Can I automate Facebook Conversions with ActiveCampaign triggers?

Yes, you can set up automations in ActiveCampaign that trigger specific actions in Facebook Conversions. For instance, when a contact subscribes to a list in ActiveCampaign, we can automatically create a lead conversion event in Facebook.

What are some common triggers when integrating ActiveCampaign with Facebook Conversions?

Common triggers include adding a new subscriber to an ActiveCampaign list, updating a contact's custom field, or tagging a contact. These triggers can initiate actions like sending data to Facebook and creating conversion events.

How can I track my Facebook Ad leads directly in ActiveCampaign?

By integrating ActiveCampaign with Facebook Conversions, you can push conversion data from your Facebook Ads directly into your ActiveCampaign account. This enables you to track how your ad leads interact with your email campaigns and automations.

Is it possible to update a contact’s status in ActiveCampaign based on actions they take on my Facebook page?

Certainly! You can set up a flow where interactions on your Facebook page trigger updates or tags for contacts in ActiveCampaign, thus keeping their status and segments current based on their engagement.

What types of data can be sent from ActiveCampaign to Facebook Conversions?

You can send various data types such as lead events, customer interactions, and purchase activities from ActiveCampaign to Facebook Conversions. This way, you tailor your ad strategies based on real customer insights.

Are there any limitations when using our integration for specific marketing campaigns?

While the integration supports numerous automation workflows, certain complex scenarios might require additional custom coding or third-party tools. We recommend exploring our documentation or reaching out for specific use cases that seem challenging.

Can I create custom audience segments in Facebook using data from ActiveCampaign?

Yes, by leveraging the integration, you can sync targeted lists or tag-based segments from ActiveCampaign directly into Facebook as custom audiences for more personalized advertising efforts.

About ActiveCampaign

ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.

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About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Ads & Conversion

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