Skip to content

Connect Airtable and Google Business Profile to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Get started free

Integrate for free

Start with Google for free

Launch your first automated workflow

Start with a template that brings Airtable and Google Business Profile together. Build enterprise-grade automation in minutes.

Our most popular template

Create new Airtable records when reviews are submitted in Google My Business
Details
Try it
Google Business Profile + Airtable
Create new replies to reviews in Google Business Profile when Airtable records appear in views
Details
Try it
Airtable + Google Business Profile
Create replies in Google My Business from new Airtable records
Details
Try it
Airtable + Google Business Profile
Create posts in Google Business Profile from new Airtable records
Details
Try it
Airtable + Google Business Profile
Create replies in Google My Business for new or updated records in Airtable
Details
Try it
Airtable + Google Business Profile
Create Google Business Profile posts from new Airtable records in view
Details
Try it
Airtable + Google Business Profile

Create new Airtable records when reviews are submitted in Google My Business

Google Business Profile + Airtable

Create new replies to reviews in Google Business Profile when Airtable records appear in views

Airtable + Google Business Profile

Create replies in Google My Business from new Airtable records

Airtable + Google Business Profile

Create posts in Google Business Profile from new Airtable records

Airtable + Google Business Profile

Create replies in Google My Business for new or updated records in Airtable

Airtable + Google Business Profile

Create Google Business Profile posts from new Airtable records in view

Airtable + Google Business Profile

Create replies in Google My Business for new records in view on Airtable
Details
Try it
Airtable + Google Business Profile
Update Airtable records with new Google My Business reviews
Details
Try it
Google Business Profile + Airtable

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Airtable with Google Business Profile - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Record" from Airtable.

Add your action

An action happens after the trigger—such as "Create Post" in Google Business Profile.

You’re connected!

Zapier seamlessly connects Airtable and Google Business Profile, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Base
  Required
- Table
  Required
- Limit to View
- Include attachment content
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
- Record
  Required
- Comment
  Required
Action
Write
- CacheCopy
- Base
  Required
- Table
  Required
Action
Write
- Base
  Required
- Table
  Required
- Helptext
- Primary lookup field
  Required
- Secondary lookup field
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
Action
Write

- Base
  Required
- Table
  Required
- Number of Records
  Required
Action
Write
- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search

- Base
  Required
- Search Keyword
  Required
- Search In
Action
Search
- Search Keyword
  Required
Action
Search
- Base
  Required
- Table
  Required
Action
Search
- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search or write
- Location
  Required
- Summary
  Required
- Topic Type
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

- Help Text
- Base
  Required
- Table
  Required
- Last modified time column
  Required
- Limit to view
- Include file contents?
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
Action
Write
- Name
  Required
- Workspace ID
  Required
- Number of Tables
  Required
Action
Write
- Base
  Required
- Table Name
  Required
- Table Description
- Primary Field Name
- Primary Field Type
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Base
  Required
- Table
  Required
- Record ID
  Required
Action
Search
- Base
  Required
- Table ID
  Required
Action
Search
- Base ID
  Required
Action
Search
- Base
  Required
Action
Search
- Account
- Location
  Required
Trigger
Instant
Try It
- Review_name
  Required
- Your Reply
  Required
Action
Write

For AI agents & developers

Use Airtable and Google Business Profile with AI agents and code

Beyond Zap workflows. Call Airtable and Google Business Profile actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Airtable and Google Business Profile actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Comment to Record
Create Post

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Airtable and Google Business Profile actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* airtable / google-business-profile action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024

G2 Badge - Best Results - Winter 2024

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Airtable and Google Business Profile

Log new Google reviews in Airtable.

When a new review appears for your Google Business Profile, Zapier automatically creates a new record in Airtable. This helps businesses keep a database of all customer feedback organized in one place, which improves their ability to analyze trends and pinpoint areas of improvement.

Business Owner

Track campaigns in Airtable from Google posts.

Every time a post is created in Google Business Profile, Zapier adds its details into Airtable as a new record. This lets marketing teams align different campaign efforts and track engagement strategies in one database, promoting better collaboration and tracking.

Marketing & Marketing Ops

Monitor GMB reviews in Airtable for project progress.

Each new Google review in a Business Profile triggers Zapier to record it in Airtable for review management purposes. By maintaining these reviews in Airtable, project managers can track client satisfaction metrics and ensure service improvements align with received feedback.

Project Management

Learn how to automate Airtable on the Zapier blog

Learn how to automate Google Business Profile on the Zapier blog

Make work flow with AI

Level up your Airtable to Google Business Profile integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Airtable

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

Learn moreLearn moreHelpHelp

Related categories

Similar apps

Quickbase

App Builder

Zoho Creator

App Builder, Zoho

Smartsheet

Spreadsheets

About Google Business Profile

Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.

Learn moreLearn moreHelpHelp

Related categories

Website Builders

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Airtable to Google Business Profile on the world's largest no-code automation platform

Sign up with Google