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Google Ads + GoTo Webinar + Filter by Zapier + Delay by Zapier

Log new registrants on GoTo Webinar as offline conversions in Google Ads

Google’s measurement is only as good as your reporting. Improve your ad performance by reporting your successful conversions back to Google Ads. Once you have configured this integration, Zapier will automatically send an offline conversion with each new registrant on GoTo Webinar.

Google’s measurement is only as good as your reporting. Improve your ad performance by reporting your successful conversions back to Google Ads. Once you have configured this integration, Zapier will automatically send an offline conversion with each new registrant on GoTo Webinar.

  1. When this happens...
    GoTo WebinarGoTo Webinar
    New Registrant

    Triggers when a new registrant is added to a webinar.

    TriggerScheduled
  2. automatically do this...
    Filter by ZapierFilter by Zapier
    Only continue if...

    Set up rules to specify when this Zap can continue running.

    ActionFilter
  3. then do this...
    Delay by ZapierDelay by Zapier
    Delay For

    Waits for a set amount of time before completing your Actions.

    ActionWrite
  4. then do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • WebinarRequired

    Trigger
    Scheduled
    Try It
  • GoTo Webinar triggers, actions, and search

    New Upcoming Webinar

    Triggers when you add a new upcoming webinar.

    Trigger
    Scheduled
    Try It
    • WebinarRequired

    • RegistrantRequired

    Action
    Write
    • WebinarRequired

    • Email AddressRequired

    Action
    Search
    • WebinarRequired

    Trigger
    Scheduled
    Try It
    • WebinarRequired

    • Source

    Action
    Write
    • TitleRequired

    • Description

    • Time Zone

    • Start TimeRequired

    • End TimeRequired

    • Webinar TypeRequired

    Action
    Write
    • Start TimeRequired

    • Title

    Action
    Search
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google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Learn moreHelp

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  • Ads & Conversion
  • Google

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About GoTo Webinar

GoTo Webinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

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About Filter by Zapier

Only allow a Zap to proceed when a certain condition is met. For example, if you're sending a text message when you receive a new email, you could use a Filter that only sends a text message when the email received is from a certain address.

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Put your Actions on hold for a specified amount of time before sending data to another app. You can set up scheduled emails, get notified of incomplete tasks, send automatic follow-ups, and automate other tasks on your timeline.

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