Google Ads + Google Calendar + Filter by Zapier + Delay by Zapier

Add new events matching searches on Google Calendar as offline conversions in Google Ads

Activate this Zap to improve your ad performance with no added clicks or keystrokes. Once this integration is active, Zapier will automatically send offline conversions to Google Ads for each new event matching a search on Google Calendar.

When this happens...
New Event Matching Search
Triggers when an event is created that matches a search.
TriggerScheduled
automatically do this...
Only continue if...
Set up rules to specify when this Zap can continue running.
ActionFilter
then do this...
Delay For
Waits for a set amount of time before completing your Actions.
ActionWrite
then do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

What does this mean?

New Calendar
Triggers when a calendar is created.
Trigger
Scheduled
Try It
- CalendarRequired
- Search Term
Trigger
Scheduled
Try It
- CalendarRequired
- Expand Recurring Events
Trigger
Instant
Try It
- CalendarRequired
- Search TermRequired
Trigger
Scheduled
Try It
- NameRequired
- Description
Action
Write

- CalendarRequired
- Summary
- Description
- Location
- Add Conferencing?
- Start Date & TimeRequired
- End Date & TimeRequired
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
- Guests Can Modify Event
Action
Write
- CalendarRequired
- EventRequired
- Summary
- Description
- Location
- Start Date & Time
- End Date & Time
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
Action
Write

- CalendarRequired
- Search Term
- Start Time Before
- End Time After
- Sort Order
Action
Search
- CalendarRequired
- Search Term
- Start Time Before
- End Time After
- Sort Order
- Summary
- Description
- Location
- Add Conferencing?
- Start Date & TimeRequired
- End Date & TimeRequired
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
- Guests Can Modify Event
Action
Search or write
- Time Delayed For (value)Required
- Time Delayed For (unit)Required
Action
Write
- Date/Time Delayed UntilRequired
- How should we handle dates in the past?
Action
Write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
Trigger
Instant
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

- CalendarRequired
Trigger
Scheduled
Try It
- CalendarRequired
- Time Before
- Time Before (Unit)
- Search Term
Trigger
Scheduled
Try It
- CalendarRequired
Trigger
Instant
Try It
- CalendarRequired
- EventRequired
- Attendee/sRequired
Action
Write
- CalendarRequired
- EventRequired
- Notify Attendees?
Action
Write
- CalendarRequired
- Describe EventRequired
- Attendees
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- CalendarRequired
- Search TermRequired
- End Time After
- Start Time Before
- Summary
- Description
- Location
- Add Conferencing?
- Start Date & TimeRequired
- End Date & TimeRequired
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
- Guests Can Modify Event
Action
Search or write
- Only continue if...Required
Action
Filter
- Queue Title
- Zap Step Id
- Time Delayed For (value)Required
- Time Delayed For (unit)Required
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more Help

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About Google Calendar

Google Calendar lets you organize your schedule and share events with co-workers and friends. With Google's free online calendar, it's easy to keep track of your daily schedule.

Learn more Help

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About Filter by Zapier

Only allow a Zap to proceed when a certain condition is met. For example, if you're sending a text message when you receive a new email, you could use a Filter that only sends a text message when the email received is from a certain address.

Help

Related categories

About Delay by Zapier

Put your Actions on hold for a specified amount of time before sending data to another app. You can set up scheduled emails, get notified of incomplete tasks, send automatic follow-ups, and automate other tasks on your timeline.

Help

PRODUCTS

CAPABILITIES

By team

Google Ads + Google Calendar + Filter by Zapier + Delay by Zapier

Add new events matching searches on Google Calendar as offline conversions in Google Ads

New Calendar

Event Ended

Search Term

New or Updated Event

CalendarRequired

Expand Recurring Events

New Event Matching Search

CalendarRequired

Search TermRequired

Create Calendar

NameRequired

Description

Create Detailed Event

CalendarRequired

Summary

Description

Location

Add Conferencing?

Start Date & TimeRequired

End Date & TimeRequired

Repeat Frequency

Repeat Until

Repeat How Many Times?

All day

Color

Attendees

Visibility

Use Default Reminders?

Reminders

Minutes Before Reminders

Show me as Free or Busy

Guests Can Modify Event

Update Event

CalendarRequired

EventRequired

Summary

Description

Location

Start Date & Time

End Date & Time

Repeat Frequency

Repeat Until

Repeat How Many Times?

All day

Color

Attendees

Visibility

Use Default Reminders?

Reminders

Minutes Before Reminders

Show me as Free or Busy

Find Event

CalendarRequired

Search Term

Start Time Before

End Time After

Sort Order

Find or Create Event

CalendarRequired

Search Term

Start Time Before

End Time After

Sort Order

Summary

Description

Location

Add Conferencing?

Start Date & TimeRequired

End Date & TimeRequired

Repeat Frequency

Repeat Until

Repeat How Many Times?

All day

Color

Attendees