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Zapier makes it easy to integrate Facebook Messenger with Salesforce - no code necessary. See how you can get setup in minutes.
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Facebook Messenger
Facebook Messenger
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Facebook Messenger
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Facebook Messenger and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Facebook Messenger and Salesforce with AI agents and code
Beyond Zap workflows. Call Facebook Messenger and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Messenger and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Send Message From Page
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Facebook Messenger and Salesforce
Respond to Facebook Messenger leads efficiently.
When a new lead is created in Salesforce, Zapier can trigger a Facebook Messenger response to acknowledge the customer. This enables business owners to engage with leads quickly, fostering better relationships and reducing response times.
When a new message is sent to a Facebook page, Zapier can automatically create a new record in Salesforce to log the interaction. This allows the IT team to maintain a clear audit trail of customer communications and improve data accessibility.
Capture lead conversations from Facebook Messenger in Salesforce.
When a page receives a new message on Facebook Messenger, Zapier will create a new lead in Salesforce. This ensures all potential customer interactions are recorded in the CRM, aiding better follow-up and lead nurturing.
Learn how to automate Facebook Messenger on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Facebook Messenger to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Messenger + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and Salesforce
How can I integrate Facebook Messenger with Salesforce using Zapier?
You can integrate Facebook Messenger with Salesforce by creating a Zap in Zapier. A typical workflow involves choosing Facebook Messenger as your trigger app and selecting an event, such as 'New Message'. Then, set Salesforce as your action app, and create actions like 'Create Lead' to ensure that messages lead to records in your Salesforce database.
What triggers and actions are available for the Facebook Messenger and Salesforce integration?
For Facebook Messenger, you can set triggers like 'New Message' or 'New Attachment'. In Salesforce, you can define actions such as 'Add Contact', 'Update Record', or 'Find Account'. Using these, you can automate tasks between the apps based on customer interactions in Messenger.
Do I need coding skills to connect Facebook Messenger with Salesforce via Zapier?
No coding skills are required to connect Facebook Messenger with Salesforce using our platform. The integration process involves selecting triggers and corresponding actions through an intuitive dashboard, which simplifies automation without any technical expertise needed.
Can I create a custom workflow between Facebook Messenger and Salesforce?
Yes, you can create custom workflows by selecting the specific triggers from Facebook Messenger that will activate actions within Salesforce. You have the flexibility to tailor these processes based on your business needs.
Is real-time synchronization possible between Facebook Messenger and Salesforce?
Our integration allows for near real-time synchronization between the two platforms. When an event occurs in Facebook Messenger, such as receiving a new message, it can immediately trigger an action in Salesforce like creating or updating a record.
How secure is the data transfer when integrating Facebook Messenger with Salesforce?
Data transfer between Facebook Messenger and Salesforce is secure with our platform. We use encryption protocols to ensure that information is safely transmitted between apps without unauthorized access.
What should I do if my Zap between Facebook Messenger and Salesforce stops working?
If a Zap stops working, check the history of triggered Zaps for any errors. Often issues arise from changed permissions or updated APIs. Reconnect both apps through our platform to refresh their connections if necessary.
About Facebook Messenger
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
