Connect Facebook Lead Ads and Appcues to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Publish Checklist" in Appcues.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Appcues, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- FBLA_copy
- Page
  Required
- Form
- Conversions Information
Trigger
Instant
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- Checklist
Trigger
Instant
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- Checklist
Trigger
Instant
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- Custom Event Name
  Required
Trigger
Instant
Try It
- Web Flow Name
Trigger
Instant
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- Flow Name
  Required
Trigger
Instant
Try It
- Mobile Flow
Trigger
Instant
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NPS Submitted
Triggers when a new NPS event is submitted. Sends separate
Trigger
Instant
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- Segment Name
  Required
Trigger
Instant
Try It
- Experience
  Required
Action
Write
- User ID
  Required
- Event Name
  Required
- Attributes
  Required
Action
Write
- Experience
  Required
Action
Write
- Group ID
  Required
- Group Update
Action
Write

- Checklist
Trigger
Instant
Try It
- Event Name
  Required
- Checklist
Trigger
Instant
Try It
- Checklist
Trigger
Instant
Try It
- Web Flow Name
Trigger
Instant
Try It
- Web Flow Name
Trigger
Instant
Try It
- Mobile Flow
Trigger
Instant
Try It
- Mobile Flow
Trigger
Instant
Try It
- Pin Name
Trigger
Instant
Try It
- Checklist
  Required
Action
Write
- Flow
  Required
Action
Write
- Checklist
  Required
Action
Write
- Flow
  Required
Action
Write
- User ID
  Required
- Profile Update
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Facebook Lead Ads and Appcues to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Lead Ads on the Zapier blog

Make work flow with AI

Level up your Facebook Lead Ads to Appcues integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

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About Appcues

Appcues is a product-led growth platform. Build exceptional user experiences, code free.