The Value Builder System™ MCP

Marketing Automation

Use The Value Builder System™ MCP to take action in your AI tools

Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.

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Activate contact nurture cycle in The Value Builder System™

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Activate Contact Nurture Cycle

Supported actions

Activate Contact Nurture Cycle

Activate Nurture Cycle - Activate Nurture Cycle for contact

Add Event to Contact

Add Event - Creates a timeline event for a contact

Add Note to Contact

Add Note to Contact - Add a note to a contact

Tag Contact

Tag Contact - Attach a tag to a specific contact

Create Contact From Email

Create a new contact based on email address.

Deactivate Contact Nurture Cycle

Deactivate Nurture Cycle - Remove a contact from Nurture Cycle

Send Email

Send a templated email to the contact using Value Builder as provider

Activate Engagement Program to Contact

Activate an engagement program with default settings.

Use The Value Builder System™ MCP with any AI assistant

Zapier The Value Builder System™ MCP lets you connect The Value Builder System™'s actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.

Step 1: Generate your secure MCP URL

Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.

Step 2: Choose your Zapier Actions

Customize the specific actions your AI assistant can perform within The Value Builder System™. Select and scope actions to align with your The Value Builder System™ workflows.

Step 3: Connect with your tool of choice

Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.

Introducing the Zapier MCP integration

Why developers love Zapier MCP

No need to build or host your own APIs
Connect once, access 30,000+ Zapier actions
Secure, scoped access by default
Works across your favorite dev tools

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HubSpot

Marketing Automation

Google Sheets

Google, Spreadsheets

Apollo

Sales & CRM

LeadConnector

Marketing Automation

ActiveCampaign

Marketing Automation

ClickFunnels

Website & App Building

DropFunnels

Website Builders

Calendly

Scheduling & Booking

Keap

CRM (Customer Relationship Management)

Frequently Asked Questions

What is MCP?

Model Context Protocol allows your AI apps to securely interact with tools. Zapier MCP connects you to Zapier's vast ecosystem of 8,000+ integrations.

Is MCP Secure?

Yes, MCP endpoints include built-in authentication for secure, reliable connections.

How much does Zapier MCP cost?

Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota.
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Can I use Zapier MCP with any AI platform?

Zapier MCP seamlessly integrates with platforms like Cursor, Claude, or any other app that supports MCPs.

Can I build on Zapier MCP as a developer?

Absolutely! Zapier MCP lets developers bring Zapier's 30,000+ Searches and Actions into their apps.
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How quickly can I get started?

You can set up your MCP endpoint and start running Actions in minutes.

How can I get a higher quota?

Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota. You can see your task usage by logging into your Zapier MCP account, and add tasks to your plan anytime.
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Can I use Zapier MCP with my Zapier Enterprise account?

Not out of the box. Zapier MCP doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you're on an Enterprise plan and would like to use Zapier MCP, please reach out to us.