1.Monitor new review
Integrate Google Business Profile and analytics tools to detect new public reviews and trigger downstream reply actions.
Post tailored review replies and alert your team
Automatically detect new public reviews across Google Business Profile and Zapier Tables. Post tailored replies when new reviews arrive, ratings drop, or templates are missingβso you can post replies, generate drafts, and notify your team without manual follow-up.
How this automation protects your reputation replies
When new public reviews land, delays can harm trust and slow response coverage. This automation extracts a location key, finds the right tone settings, generates drafts when needed, posts the reply, and alerts your teamβso you can respond consistently.
Google Business Profileor swap with your favorite app
2.Extract location key
Integrate Formatter by Zapier and data parsing tools to extract a location identifier and map it as the lookup key for config.
Formatter by Zapieror swap with your favorite app
3.Find location config
Integrate Zapier Tables and reporting tools to find the configured location record and apply stored tone or template settings.
Zapier Tablesor swap with your favorite app
4.Generate AI draft reply
Integrate ChatGPT (OpenAI) and prompt tools to generate a 1 to 3 sentence draft when no template is suitable.
ChatGPT (OpenAI)or swap with your favorite app
5.Create public reply
Integrate Google Business Profile and automation tools to post the public reply to the review using the selected template or draft.
6.Post team notification
Integrate Slack and collaboration tools to notify your reputation channel with rating, reviewer name, and a reply snippet.
Slackor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: Webhooks by Zapier, Looping by Zapier, Google Sheets, Filter by Zapier, ChatGPT (OpenAI)Swap with your favorite apps.
Add AI sentiment and response to review rows
Your review entries lack sentiment, topic tags, and reply drafts, leaving community managers to triage manually. You receive sentiment, concise summaries, topic labels, and a reply draft same day.
- Apps: Humanitix, Filter by Zapier, Google Sheets, Delay by Zapier, ActiveCampaignSwap with your favorite apps.
Add event check-ins to post-event review request journey
Uncaptured event check-ins delay review requests and create manual follow-up work. Adds checked-in attendees to the review sequence for timely feedback within hours.
- Apps: Typeform, Filter by Zapier, HubSpotSwap with your favorite apps.
Add negative review submissions to CRM for triage
Your negative review submissions arrive without CRM context, leaving reputation cases untriaged and responses delayed. Capture submissions into CRM so coordinators can respond within 24 hours.
- Apps: Google Business Profile, Filter by Zapier, Sub-Zap by Zapier, Formatter by ZapierSwap with your favorite apps.
Add personalized public replies that include reviewer name
You receive new public reviews but lack personalized, branded replies, forcing manual responses and slowing local reputation work. It posts personalized public replies with reviewer name within minutes.
- Apps: Microsoft SharePoint, Filter by Zapier, NiceJobSwap with your favorite apps.
Add visitor feedback responders to reputation contact list
Your visitor check-out feedback lives in a list without contact records, preventing review outreach and follow-up. Add responders to your reputation contacts so outreach can start the same day.
- Apps: Google Business Profile, Formatter by Zapier, Filter by Zapier, SlackSwap with your favorite apps.
Alert team on positive reviews for quick acknowledgment
Positive customer reviews that go unseen on your business profile reduce local credibility. Get fast public replies and follow-up within hours by surfacing reviews to your team.
- Apps: Google Business Profile, AI by Zapier, SlackSwap with your favorite apps.
Alert team with drafted review reply for approval
Your online reviews arrive without a drafted reply, leaving prospects unsure and owners rushing to respond. Team gets a polished reply for fast approval and posting same day.
- Apps: Google Business Profile, Filter by Zapier, Sub-Zap by Zapier, Formatter by ZapierSwap with your favorite apps.
Auto-reply to 4+ star reviews with rotating templates
You miss consistent, branded replies when positive reviews post without templated responses. It posts varied, personalized replies quickly so reviewers get acknowledgement within minutes.
- Apps: Google Business Profile, Zapier Tables, Google Sheets, Email by ZapierSwap with your favorite apps.
Capture new review, log it, and post reply
Public reviews arrive without tracking, leaving managers reactive, unsure which location needs attention. Capture and log reviews, post public replies and route negatives to owners same day.
- Apps: Google Business Profile, Zapier Tables, Google Sheets, Formatter by Zapier, Email by ZapierSwap with your favorite apps.
Capture new reviews and route responses to owners
Your business profile reviews arrive without tracking, leaving local owners reactive. Capture reviews and send replies or alerts so issues are visible and handled within hours.
- Apps: Google Business Profile, Filter by Zapier, ChatGPT (OpenAI)Swap with your favorite apps.
Create AI-crafted replies to every five-star review publicly
Your five-star reviews sometimes go unreplied, missing chances to reinforce local trust. Replies publish automatically in a friendly, brand voice so trust stays visible within minutes.
- Apps: Google Business Profile, Filter by Zapier, ChatGPT (OpenAI), Email by ZapierSwap with your favorite apps.
Create AI reply suggestions for incoming reviews to owners
Your public reviews arrive without timely, branded replies, leaving prospects unsure about responsiveness. You get concise, on-brand reply suggestions delivered to owners for same-day posting.
- View all
Explore all review response management automations
Protect your reputation with automated review triage, draft responses, and approval routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.