Automate your marketing stack
As a marketer, you're always juggling tools, channels, and data. Let Zapier handle your lead management, campaign reporting, and more with built-in logic and conditions. With thousands of secure app integrations—including hundreds of AI apps—you'll reclaim your time to focus on work only you can do.
Trusted by 3.4 million companies
Solutions for every step of the funnel
Every marketing team runs on a mix of tools, like a CRM, ad platforms, and analytics apps. The solutions below lead to pre-built, customizable workflow templates that connect those tools—so leads flow automatically, campaigns stay in sync, and your AI apps slot right into your existing stack. And with built-in security and governance, your campaigns can move faster without risking audience data, ad spend, or the trust you've worked so hard to build with your audience.
Email marketing
Boost email results with automated campaign sends, list segmentation, subscriber journeys, and performance reporting
Lead management
Convert more leads with automated capture, scoring, nurturing, and CRM updates
SEO
Boost search visibility with automated keyword research, technical monitoring, content workflows, and performance tracking
Marketing operations
Streamline marketing ops with automated campaign planning, lead routing, budget tracking, and performance reporting
Social media marketing
Scale social media growth with automated content scheduling, engagement tracking, lead capture, and campaign reporting
Content marketing
Scale your content engine with automated planning, creation workflows, distribution, and performance reporting
Public relations
Amplify brand visibility with automated media outreach, press monitoring, campaign reporting, and journalist tracking
eCommerce marketing
Boost online revenue with automated cart recovery, audience segmentation, campaign reporting, and product promotion
Review & reputation management
Strengthen brand trust with automated review requests, response workflows, sentiment tracking, and reputation reporting
Event marketing
Boost event attendance with automated promotion, registration tracking, attendee messaging, and lead capture
Advertising & PPC
Scale PPC performance with automated campaign launches, lead routing, budget tracking, and performance reporting
Referral marketing
Boost referral growth with automated advocate tracking, reward fulfillment, referral attribution, and campaign reporting
Direct response marketing
Boost campaign conversions with automated lead capture, audience segmentation, follow-up sequences, and conversion reporting
SMS marketing
Boost SMS campaign results with automated subscriber capture, audience segmentation, campaign sends, and reporting
Marketing analytics
Boost marketing ROI with automated campaign tracking, attribution reporting, funnel analysis, and dashboard updates
Marketing creative
Streamline creative production with automated intake, approvals, asset routing, and campaign handoffs
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
What is marketing automation?
Marketing automation uses software to do repetitive tasks for you across every touchpoint. That way, you can deliver consistent, personalized experiences to all your customers.
Marketing challenges automation solves
Lead handoff is slow and inconsistent
Campaign reporting takes hours every week
Social and content go out on a hope and a prayer
Demo and contact requests get overlooked
Stakeholders always ask for the same numbers
Onboarding new clients is manual and error-prone
How it works
Marketing automation connects your tools, triggers actions from real-time data, and streamlines workflows across campaigns, lead management, and reporting. Launch campaigns, route leads, and keep performance metrics current automatically—without manual handoffs.
Step 1
Connect your tools
Integrate your CRM, email platform, analytics tools, ad platforms, and content systems.
Step 2
Define triggers
Set actions to run when leads convert, campaigns launch, customers engage, or data updates.
Step 3
Automate & measure
Route leads, launch follow-ups, push reporting, and notify teams automatically.
Transform your marketing with Zapier
Elevate your marketing game with Zapier's endless automation possibilities. Generate leads, develop and distribute content, and engage with customers—and that's just the start.
Lead generation and management
Ensure no lead is left behind
Automate lead capture and routing across your marketing stack. Send form fills, ad leads, and webinar signups to your CRM, score them, and alert sales in real time.
Capture leads from any source
Never miss a hot prospect again. Connect web forms and your marketing channels to your CRM to automatically capture and organize new leads.
Nurture leads based on behavior
Automatically trigger personalized email campaigns based on lead behavior to deliver the right content at the right time.
Score leads from page activity
Create workflows that score leads based on their behavior—page visits, email opens, link clicks—and ensure your sales teams know who to prioritize.
Hand off leads to sales instantly
Route new leads to the appropriate sales rep in seconds. Drive faster follow-ups and higher close rates.
Track leads across every channel
Track lead activity across your CRM, spreadsheets, and ad tools without copying data between platforms.
Connect your apps to build a more efficient workflow
Zapier integrates with thousands of tools so you can automate processes across your stack, streamline work, and keep everything in sync.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.