Launch and scale your SMS campaigns with Zapier
SMS marketing automation connects your tools and triggers workflows across SMS campaign management and Transactional SMS.
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Explore SMS marketing use cases
SMS marketing automation connects your tools and triggers real-time actions across Transactional SMS and SMS campaign management. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Transactional SMS
Streamline customer updates with automated message sends, status-based triggers, and CRM logging
SMS campaign management
Accelerate SMS campaign results with automated contact routing, message triggers, and reply alerts
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your SMS marketing with Zapier
Unlock smarter SMS marketing with Zapier. Launch campaign sends, automate transactional texts, and track message performance—and that’s just the start.
SMS campaign management
Campaigns that send on time
Automate SMS campaign launches from form fills, purchases, and audience updates. Connect Shopify, Klaviyo, and Mailchimp to trigger sends and segment contacts. Keep SMS marketing timely without manual list pulls.
Behavior-based campaign sends
Launch SMS campaigns when contacts buy, sign up, or hit a segment rule in Klaviyo or Mailchimp, so sends match live customer behavior.
Audience segment updates
Update lists from Shopify, Typeform, or HubSpot events, so the right audience enters each campaign without spreadsheet work.
Scheduled SMS launches
Queue recurring promotions from Google Sheets or Google Calendar and fire sends on schedule, without building each campaign by hand.
Reply-driven follow-ups
Route inbound replies to Slack or HubSpot and trigger next steps based on response type, so follow-up stays fast and personal.
Campaign approval alerts
Notify reviewers in Slack before high-impact sends go live, so SMS marketing campaigns get checked without email chains.
How it works
SMS marketing automation connects your tools, detects message events and audience changes, and triggers workflows automatically. Trigger campaigns, route replies, and track delivery in real time—without manually exporting lists or sending texts.
Step 1
Connect your tools
Integrate platforms like Twilio, Klaviyo, Mailchimp, ecommerce tools, and CRM systems to centralize SMS data.
Step 2
Define triggers
Set conditions for new subscribers, cart abandonment, delivery failures, reply activity, or campaign schedules.
Step 3
Automate & measure
Send texts, log responses, alert teams, and continuously track SMS conversion improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.