Create and scale your content engine with Zapier
Content marketing automation connects your tools and triggers workflows across content generation, content calendar management, content approval, content performance tracking, and content repurposing.
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Explore content marketing use cases
Content marketing automation connects your tools and triggers real-time actions across content governance, content QA, content repurposing, and testimonial collection. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Content generation
Scale content output with automated brief creation, draft routing, and publishing handoffs
Content calendar management
Organize publishing schedules with automated deadline tracking, content routing, and approval updates
Content governance
Standardize content operations with automated policy checks, approval routing, and review tracking
Content performance tracking
Improve content results with automated metric collection, performance alerts, and reporting updates
Testimonial collection
Capture more customer proof with automated request sends, feedback routing, and review logging
Product content generation
Scale product content production with automated content drafting, input collection, and publishing updates
Content approval
Speed content signoff with automated review routing, approval alerts, and revision tracking
Content repurposing
Extend content reach with automated transcript capture, asset creation, and channel updates
Podcast management
Simplify podcast delivery with automated episode scheduling, asset routing, and promotion updates
Content QA
Improve content quality with automated review routing, compliance checks, and approval alerts
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your content marketing with Zapier
Unlock smarter content marketing with Zapier. Plan content calendars, automate content approvals, and track content performance—and that’s just the start.
Content calendar management
Keep every deadline on track
Automate content planning from idea intake to publishing. Send submissions from Google Forms or Typeform into Notion or Trello, assign owners, and surface deadlines in Slack. Your calendar stays current without spreadsheet upkeep.
Content intake automation
Capture ideas from Google Forms, Typeform, or Gmail and add them to Notion or Trello instantly, so every request lands in your planning queue.
Editorial deadline alerts
Notify owners in Slack before key publish dates slip. Teams act on calendar risks early instead of finding missed deadlines too late.
Calendar status updates
Update stage fields in Notion or Trello as drafts move forward, giving marketing teams a live view of what is planned, blocked, or ready.
Cross-channel publish planning
Turn one approved brief into channel-specific tasks for blog, email, and social teams, so launches stay coordinated without manual handoffs.
Backlog prioritization rules
Score incoming ideas by campaign, audience, or deadline and push top priorities to the front, helping teams focus on high-impact content first.
How it works
Content marketing automation connects your tools, detects new drafts, reviews, and performance changes, and triggers workflows automatically. Route approvals, track content results, and repurpose assets in real time—without manually chasing updates.
Step 1
Connect your tools
Integrate platforms like HubSpot, Notion, Google Docs, CMS platforms, and analytics tools to centralize content data.
Step 2
Define triggers
Set conditions for new drafts, approval requests, publish dates, performance changes, or content gaps.
Step 3
Automate & measure
Route reviews, send alerts, update records, and continuously track content performance improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.