Trigger and scale your email marketing with Zapier
Email marketing automation connects your tools and triggers workflows across Email Campaign Management, Email list management, Newsletter management, Subscriber segmentation, and Drip marketing management.
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Explore email marketing use cases
Email marketing automation connects your tools and triggers real-time actions across Subscriber segmentation, Drip marketing management, Email Campaign Management, and Newsletter management. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Drip marketing management
Accelerate lead follow-up with automated sequence enrollments, audience tagging, and campaign updates
Email list management
Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Subscriber segmentation
Refine audience targeting with automated segment updates, purchase tagging, and subscriber routing
Newsletter management
Simplify newsletter delivery with automated content collection, approval routing, and send notifications
Email Campaign Management
Improve email campaign performance with automated send scheduling, audience updates, and campaign alerts
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your email marketing with Zapier
Unlock smarter email marketing with Zapier. Trigger campaigns, segment subscribers, and track performance—and that’s just the start.
Email Campaign Management
Send the right campaign faster
Automate campaign launches, approvals, and follow-up workflows. Connect Mailchimp, HubSpot, and Slack so campaign briefs, sends, and reporting move automatically. Your team ships faster with fewer manual handoffs.
Automated campaign launches
Launch campaigns when a brief is approved or a date hits in Google Calendar, so sends go out on time without manual coordination.
Approval request routing
Route approvals from Gmail or Slack to the right stakeholder, then kick off the next send step as soon as signoff lands.
Real-time send alerts
Alert teams in Slack when a campaign is scheduled, sent, or delayed, so everyone sees status without checking the email platform.
Post-send reporting
Send campaign results to Google Sheets or Notion after each send, giving marketers instant reporting on opens, clicks, and conversions.
Cross-channel follow-ups
Trigger tasks, Slack messages, or CRM updates after a send, so follow-up workflows start the moment a campaign goes live.
How it works
Email marketing automation connects your tools, captures subscriber activity and campaign signals, and triggers workflows automatically. Launch campaigns, segment audiences, and track engagement in real time—without manually exporting lists or updating records.
Step 1
Connect your tools
Integrate platforms like Mailchimp, HubSpot, ActiveCampaign, ecommerce platforms, and CRM systems to centralize subscriber data.
Step 2
Define triggers
Set conditions for new subscribers, list changes, campaign activity, segment updates, or drip milestones.
Step 3
Automate & measure
Send campaigns, update audiences, alert teams, and continuously track email engagement improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.