Collect and elevate your reviews with Zapier
Review & reputation management automation connects your tools and triggers workflows across Reputation monitoring, Review collection, and Review response management.
Trusted by 3.4 million companies
Explore review and reputation management use cases
Review & reputation management automation connects your tools and triggers real-time actions across Review response management, Reputation monitoring, Review collection, and Reputation monitoring. Build workflows that eliminate manual work and keep your entire marketing stack in sync.
Review collection
Increase review volume with automated review requests, customer follow-ups, and response tracking
Reputation monitoring
Protect brand trust with automated mention tracking, review alerts, and feedback routing
Review response management
Protect your reputation with automated review triage, draft responses, and approval routing
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your reputation management with Zapier
Zapier helps you scale review and reputation management with less manual work. Monitor reputation signals, collect more reviews, and streamline responses—and that’s just the start.
Reputation monitoring
Spot issues before they spread
Monitor review activity and reputation changes automatically. Route new ratings, mentions, and feedback from Google Business Profile or Birdeye into Slack or Google Sheets. Stay ahead of online reputation issues.
Real-time review alerts
Catch new reviews the moment they post and send alerts to Slack or Gmail, so your team sees reputation issues before they snowball.
Rating change tracking
Track rating shifts across listings and log changes in Google Sheets, making sudden drops easy to spot and investigate fast.
Sentiment watchlists
Flag patterns in low ratings or negative feedback and route them to the right team, so online reputation risks get attention quickly.
Route feedback by location
Send each review to the right location owner or regional team based on listing data, cutting triage time for multi-location marketing teams.
Escalate negative reviews
Trigger urgent alerts for one-star reviews and create follow-up tasks instantly, so response management starts without manual monitoring.
How it works
Review & reputation management automation connects your tools, detects new reviews and reputation signals, and triggers workflows automatically. Track feedback, alert teams, and prompt responses in real time—without manually checking listings or compiling reviews.
Step 1
Connect your tools
Integrate platforms like Google Business Profile, Birdeye, Podium, review platforms, and messaging tools to centralize reputation data.
Step 2
Define triggers
Set conditions for new reviews, rating changes, negative feedback, response gaps, or review requests.
Step 3
Automate & measure
Send alerts, create tasks, update records, and continuously track reputation improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.