1.Captures new review metadata
Integrate Google Business Profile, location identifiers, and review signals to map reviewer name and rating into workflow variables.
Post replies and log new client reviews
Automatically monitor new review arrivals across Google Business Profile and your Zapier stack. Create and update when ratings and comments landβso you can normalize review text, log client records, and route reply actions without manual review triage.
How this automation speeds up client replies
When a new review arrives, delays can damage trust and slow down follow-up. This automation normalizes review details and creates records and routes reply actionsβso your team responds quickly.
Google Business Profileor swap with your favorite app
2.Normalizes review data
Integrate Code by Zapier and analytics tools to normalize comment text and compute a star-summary field for display.
Code by Zapieror swap with your favorite app
3.Creates shared review record
Integrate Zapier Tables and data storage tools to create a record for the client, location, reviewer, rating, and comment.
Zapier Tablesor swap with your favorite app
4.Routes reply actions
Integrate Sub-Zap by Zapier and email automation tools to alert clients for negative ratings and schedule replies for positive ones.
Sub-Zap by Zapieror swap with your favorite app
5.Posts team notification
Integrate Slack and team messaging tools to post an action summary with client, location, rating, and review excerpt.
Slackor swap with your favorite app
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Add AI sentiment and response to review rows
Your review entries lack sentiment, topic tags, and reply drafts, leaving community managers to triage manually. You receive sentiment, concise summaries, topic labels, and a reply draft same day.
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Add event check-ins to post-event review request journey
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Add negative review submissions to CRM for triage
Your negative review submissions arrive without CRM context, leaving reputation cases untriaged and responses delayed. Capture submissions into CRM so coordinators can respond within 24 hours.
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Add personalized public replies that include reviewer name
You receive new public reviews but lack personalized, branded replies, forcing manual responses and slowing local reputation work. It posts personalized public replies with reviewer name within minutes.
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Add visitor feedback responders to reputation contact list
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Alert team on positive reviews for quick acknowledgment
Positive customer reviews that go unseen on your business profile reduce local credibility. Get fast public replies and follow-up within hours by surfacing reviews to your team.
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Alert team with drafted review reply for approval
Your online reviews arrive without a drafted reply, leaving prospects unsure and owners rushing to respond. Team gets a polished reply for fast approval and posting same day.
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Auto-reply to 4+ star reviews with rotating templates
You miss consistent, branded replies when positive reviews post without templated responses. It posts varied, personalized replies quickly so reviewers get acknowledgement within minutes.
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Capture new review, log it, and post reply
Public reviews arrive without tracking, leaving managers reactive, unsure which location needs attention. Capture and log reviews, post public replies and route negatives to owners same day.
- Apps: Google Business Profile, Zapier Tables, Google Sheets, Formatter by Zapier, Email by ZapierSwap with your favorite apps.
Capture new reviews and route responses to owners
Your business profile reviews arrive without tracking, leaving local owners reactive. Capture reviews and send replies or alerts so issues are visible and handled within hours.
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Create AI-crafted replies to every five-star review publicly
Your five-star reviews sometimes go unreplied, missing chances to reinforce local trust. Replies publish automatically in a friendly, brand voice so trust stays visible within minutes.
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Create AI reply suggestions for incoming reviews to owners
Your public reviews arrive without timely, branded replies, leaving prospects unsure about responsiveness. You get concise, on-brand reply suggestions delivered to owners for same-day posting.
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Explore all review response management automations
Protect your reputation with automated review triage, draft responses, and approval routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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