1.Detects new review posted
Integrate Google Business Profile and review analytics tools to trigger reply automation on each new public review.
Post public replies to new business reviews fast
Automatically monitor new business reviews across Google Business Profile and Zapier Tables. Create and update when new review posted, low rating submitted, or flagged comment detectedβso you can publish replies fast, keep brand tone consistent, and escalate exceptions without manual response tracking.
How this automation accelerates your response speed
When new reviews arrive, delays can hurt trust and conversion. This automation trims and classifies review text, generates an AI or template reply, posts it on Google Business Profile, and alerts your team in Slackβso you can respond faster and consistently.
Google Business Profileor swap with your favorite app
2.Trims review text
Integrate Formatter by Zapier and data cleanup tools to trim review comments and remove extra whitespace and line breaks.
Formatter by Zapieror swap with your favorite app
3.Finds the matching location record
Integrate Zapier Tables and location mapping tools to lookup the correct location record, including tone and template IDs.
Zapier Tablesor swap with your favorite app
4.Generates reply draft
Integrate ChatGPT (OpenAI) and brand tone guidance to generate a safe reply in 1 to 2 concise sentences.
ChatGPT (OpenAI)or swap with your favorite app
5.Posts the public reply
Integrate Google Business Profile and reputation posting tools to create and publish the selected templated or AI reply.
6.Sends a team notification
Integrate Slack and collaboration tools to post business details, rating, reply source, and a short excerpt for follow-up.
Slackor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Add negative review submissions to CRM for triage
Your negative review submissions arrive without CRM context, leaving reputation cases untriaged and responses delayed. Capture submissions into CRM so coordinators can respond within 24 hours.
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Add personalized public replies that include reviewer name
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Add visitor feedback responders to reputation contact list
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Alert team on positive reviews for quick acknowledgment
Positive customer reviews that go unseen on your business profile reduce local credibility. Get fast public replies and follow-up within hours by surfacing reviews to your team.
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Alert team with drafted review reply for approval
Your online reviews arrive without a drafted reply, leaving prospects unsure and owners rushing to respond. Team gets a polished reply for fast approval and posting same day.
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Auto-reply to 4+ star reviews with rotating templates
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Capture new review, log it, and post reply
Public reviews arrive without tracking, leaving managers reactive, unsure which location needs attention. Capture and log reviews, post public replies and route negatives to owners same day.
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Capture new reviews and route responses to owners
Your business profile reviews arrive without tracking, leaving local owners reactive. Capture reviews and send replies or alerts so issues are visible and handled within hours.
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Create AI-crafted replies to every five-star review publicly
Your five-star reviews sometimes go unreplied, missing chances to reinforce local trust. Replies publish automatically in a friendly, brand voice so trust stays visible within minutes.
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Create AI reply suggestions for incoming reviews to owners
Your public reviews arrive without timely, branded replies, leaving prospects unsure about responsiveness. You get concise, on-brand reply suggestions delivered to owners for same-day posting.
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Explore all review response management automations
Protect your reputation with automated review triage, draft responses, and approval routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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