1.Catches each new public review
Integrate Google Business Profile and review monitoring tools to catch each new public review, and to pull reviewer name, rating, and text.
Notify team of new business review with context
Automatically catch new public review events across Google Business Profile and Slack. Get instant alerts when new reviews arrive, ratings drop, or no owner matchβso you can extract featured name, look up triage owner, and post context to Slack without manual triage.
How this automation protects your review response workflow
When a new public review is posted, delays can stall response and weaken trust. This automation catches each review, enriches it with featured name and owner mapping, and sends Slack channel contextβso your team can respond faster.
Google Business Profileor swap with your favorite app
2.Normalizes featured name nickname
Integrate Formatter by Zapier and text extraction tools to extract featured name, normalize potential first name mentions, and lowercase the nickname.
Formatter by Zapieror swap with your favorite app
3.Maps owner and star summary
Integrate Formatter by Zapier and lookup tables to map normalized nicknames to owners and ratings to star strings with an unassigned fallback.
4.Posts review context to channel
Integrate Slack and team messaging channels to send a channel message with reviewer, stars, quoted comment, owner assignment, and public review link.
Slackor swap with your favorite app
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Add AI sentiment and response to review rows
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Add event check-ins to post-event review request journey
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Add negative review submissions to CRM for triage
Your negative review submissions arrive without CRM context, leaving reputation cases untriaged and responses delayed. Capture submissions into CRM so coordinators can respond within 24 hours.
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Add personalized public replies that include reviewer name
You receive new public reviews but lack personalized, branded replies, forcing manual responses and slowing local reputation work. It posts personalized public replies with reviewer name within minutes.
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Add visitor feedback responders to reputation contact list
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Alert team on positive reviews for quick acknowledgment
Positive customer reviews that go unseen on your business profile reduce local credibility. Get fast public replies and follow-up within hours by surfacing reviews to your team.
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Alert team with drafted review reply for approval
Your online reviews arrive without a drafted reply, leaving prospects unsure and owners rushing to respond. Team gets a polished reply for fast approval and posting same day.
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Auto-reply to 4+ star reviews with rotating templates
You miss consistent, branded replies when positive reviews post without templated responses. It posts varied, personalized replies quickly so reviewers get acknowledgement within minutes.
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Capture new review, log it, and post reply
Public reviews arrive without tracking, leaving managers reactive, unsure which location needs attention. Capture and log reviews, post public replies and route negatives to owners same day.
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Capture new reviews and route responses to owners
Your business profile reviews arrive without tracking, leaving local owners reactive. Capture reviews and send replies or alerts so issues are visible and handled within hours.
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Create AI-crafted replies to every five-star review publicly
Your five-star reviews sometimes go unreplied, missing chances to reinforce local trust. Replies publish automatically in a friendly, brand voice so trust stays visible within minutes.
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Create AI reply suggestions for incoming reviews to owners
Your public reviews arrive without timely, branded replies, leaving prospects unsure about responsiveness. You get concise, on-brand reply suggestions delivered to owners for same-day posting.
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Explore all review response management automations
Protect your reputation with automated review triage, draft responses, and approval routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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