1.Detects new review
Integrate Google Business Profile and review monitoring tools to detect incoming reviews for central review handling.
Create review records and draft reply templates for owners
Automatically monitor new review submissions across Google Business Profile and Zapier Tables. Get create-and-update review records and AI reply drafts when new reviews arrive, low ratings show up, or reviewer comments postβso you can draft replies, alert owners, and triage faster without manual triage.
How this automation speeds up review replies
When new reviews land on your profile, delays can worsen reputation and slow owner triage. This automation formats review data, generates reply drafts, and creates review records while emailing owners when ratings are 4 or belowβso your team can respond fast.
Google Business Profileor swap with your favorite app
2.Formats review timestamp
Integrate Formatter by Zapier and data formatting tools to format the review create time for storage and display.
Formatter by Zapieror swap with your favorite app
3.Generates reply draft
Integrate ChatGPT (OpenAI) and AI writing tools to generate reply content from reviewer name, rating, and comment.
ChatGPT (OpenAI)or swap with your favorite app
4.Creates review record
Integrate Zapier Tables and database tools to create review fields for reviewer name, rating, comment, draft, and date.
Zapier Tablesor swap with your favorite app
5.Filters low rating reviews
Integrate Filter by Zapier and conditional rules tools to continue only when the rating is 4 or below.
Filter by Zapieror swap with your favorite app
6.Sends owner alert email
Integrate Email by Zapier and notification tools to send a reviewer summary and reply draft for same-day triage.
Email by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Add AI sentiment and response to review rows
Your review entries lack sentiment, topic tags, and reply drafts, leaving community managers to triage manually. You receive sentiment, concise summaries, topic labels, and a reply draft same day.
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Add event check-ins to post-event review request journey
Uncaptured event check-ins delay review requests and create manual follow-up work. Adds checked-in attendees to the review sequence for timely feedback within hours.
- Apps: Typeform, Filter by Zapier, HubSpotSwap with your favorite apps.
Add negative review submissions to CRM for triage
Your negative review submissions arrive without CRM context, leaving reputation cases untriaged and responses delayed. Capture submissions into CRM so coordinators can respond within 24 hours.
- Apps: Google Business Profile, Filter by Zapier, Sub-Zap by Zapier, Formatter by ZapierSwap with your favorite apps.
Add personalized public replies that include reviewer name
You receive new public reviews but lack personalized, branded replies, forcing manual responses and slowing local reputation work. It posts personalized public replies with reviewer name within minutes.
- Apps: Microsoft SharePoint, Filter by Zapier, NiceJobSwap with your favorite apps.
Add visitor feedback responders to reputation contact list
Your visitor check-out feedback lives in a list without contact records, preventing review outreach and follow-up. Add responders to your reputation contacts so outreach can start the same day.
- Apps: Google Business Profile, Formatter by Zapier, Filter by Zapier, SlackSwap with your favorite apps.
Alert team on positive reviews for quick acknowledgment
Positive customer reviews that go unseen on your business profile reduce local credibility. Get fast public replies and follow-up within hours by surfacing reviews to your team.
- Apps: Google Business Profile, AI by Zapier, SlackSwap with your favorite apps.
Alert team with drafted review reply for approval
Your online reviews arrive without a drafted reply, leaving prospects unsure and owners rushing to respond. Team gets a polished reply for fast approval and posting same day.
- Apps: Google Business Profile, Filter by Zapier, Sub-Zap by Zapier, Formatter by ZapierSwap with your favorite apps.
Auto-reply to 4+ star reviews with rotating templates
You miss consistent, branded replies when positive reviews post without templated responses. It posts varied, personalized replies quickly so reviewers get acknowledgement within minutes.
- Apps: Google Business Profile, Zapier Tables, Google Sheets, Email by ZapierSwap with your favorite apps.
Capture new review, log it, and post reply
Public reviews arrive without tracking, leaving managers reactive, unsure which location needs attention. Capture and log reviews, post public replies and route negatives to owners same day.
- Apps: Google Business Profile, Zapier Tables, Google Sheets, Formatter by Zapier, Email by ZapierSwap with your favorite apps.
Capture new reviews and route responses to owners
Your business profile reviews arrive without tracking, leaving local owners reactive. Capture reviews and send replies or alerts so issues are visible and handled within hours.
- Apps: Google Business Profile, Filter by Zapier, ChatGPT (OpenAI)Swap with your favorite apps.
Create AI-crafted replies to every five-star review publicly
Your five-star reviews sometimes go unreplied, missing chances to reinforce local trust. Replies publish automatically in a friendly, brand voice so trust stays visible within minutes.
- Apps: Google Business Profile, Filter by Zapier, ChatGPT (OpenAI), Email by ZapierSwap with your favorite apps.
Create AI reply suggestions for incoming reviews to owners
Your public reviews arrive without timely, branded replies, leaving prospects unsure about responsiveness. You get concise, on-brand reply suggestions delivered to owners for same-day posting.
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Explore all review response management automations
Protect your reputation with automated review triage, draft responses, and approval routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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