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Create structured review records in your team tracker

Automatically monitor new review posts across Google Business Profile and Google Sheets. Create and update when qualifying reviews pass validation and fields normalize or review references appearβ€”so you can create review rows, standardize ratings, and dedupe feedback without manual logging.

How this automation structures your review records

When a new public review posts, unstructured feedback can slow triage and reporting. This automation filters qualifying reviews, normalizes review fields, and creates a searchable row in your spreadsheetβ€”so your team can respond faster.

  1. 1.Monitor new review

    Integrate Google Business Profile to detect new public reviews and start the review collection workflow.

    Google Business Profileor swap with your favorite app
  2. 2.Filters qualifying reviews

    Integrate Filter by Zapier and workflow rules to continue only for qualifying reviews.

    Filter by Zapieror swap with your favorite app
  3. 3.Normalizes review fields

    Integrate Formatter by Zapier and data formatting tools to convert timestamps and standardize rating values.

    Formatter by Zapieror swap with your favorite app
  4. 4.Creates spreadsheet row

    Integrate Google Sheets and reporting sheets to create or dedupe a permanent review row with mapped columns.

    Google Sheetsor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Grammarly
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Lululemon
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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Smart Charge America

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Remote

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Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

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Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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