1.Catches incoming media alert payloads
Integrate Webhooks by Zapier, event payload handling, and routing rules to capture alert data for triage.
Post incoming media alerts to PR and ops channel
Automatically deliver incoming media and press alert payloads across Webhooks by Zapier and Slack. Send a channel message by default and optionally send direct messages for high priority alertsβso you can triage coverage fast without manual copy and pasting.
How this automation escalates media alerts to PR faster
When media alert payloads arrive without routing, triage slows and urgent coverage gets missed. This automation catches alerts via Webhooks by Zapier and posts to Slack channels and direct messagesβso your team can respond fast.
Webhooks by Zapieror swap with your favorite app
2.Sends PR channel message with mapped context
Integrate Slack and messaging formatting to post headline, excerpt, link, and image when present to your PR channel.
Slackor swap with your favorite app
3.Sends direct message for high priority alerts
Integrate Slack and escalation routing to DM the PR lead with the same mapped context when the payload is high priority.
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Track media coverage faster with automated mention alerts, coverage logging, and reporting updates
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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