1.Monitors new items in feed
Integrate RSS by Zapier and feed trackers to detect new feed items and pass them into structured mention processing.
Create structured media mention records and email alerts
Automatically detect new items in configured RSS feeds across RSS by Zapier, Formatter by Zapier, and Zapier Tables. Create mention records and send email alerts when new feed item arrives, article URL appears, or negative sentiment is detectedβso you can create records, classify relevance, and notify inboxes without manual tracking.
How this automation organizes your media mentions records
When new items appear in your RSS feeds, mentions can stay unclassified and untracked. This automation normalizes metadata, creates mention records in Zapier Tables, and sends email drafts for high priority coverageβso your team can spot what matters fast.
RSS by Zapieror swap with your favorite app
2.Extracts and normalizes metadata
Integrate Formatter by Zapier and link parsing tools to extract article URL and publication date to normalize domains.
Formatter by Zapieror swap with your favorite app
3.Classifies headline and sentiment
Integrate AI by Zapier and content analysis to classify relevance and sentiment, and return confidence scores.
AI by Zapieror swap with your favorite app
4.Creates mention record in table
Integrate Zapier Tables and data storage to create a row with normalized URL, attributes, and a readable traffic estimate.
Zapier Tablesor swap with your favorite app
5.Sends email alert for priority mentions
Integrate Gmail and email templates to create a draft or send an alert with headline, summary, link, and sentiment.
Gmailor swap with your favorite app
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Track media coverage faster with automated mention alerts, coverage logging, and reporting updates
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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